Digital Marketing Strategist

2 weeks ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Talent Pal Full time
Job Summary

Talent Pal is seeking a creative and strategic Arabic Social Media Specialist to join our team. The ideal candidate will have a deep understanding of social media platforms and trends and be able to develop and implement effective social media strategies that engage and grow our audience.

Key Responsibilities
  • Develop and Implement Social Media Strategy: Create and manage our social media strategy across various platforms, including Facebook, Twitter, Instagram, LinkedIn, and TikTok.
  • Content Creation and Management: Develop, curate, and manage engaging content, including text, images, and videos, tailored for our target audience.
  • Industry Trend Monitoring: Monitor social media channels for industry trends and competitor activities.
  • Performance Analysis and Reporting: Analyze and report on the performance of social media campaigns using analytics tools and make data-driven recommendations for improvement.
  • Community Engagement: Engage with our online community, respond to comments and messages, and foster a positive brand image.
  • Collaboration with Marketing Team: Collaborate with the marketing team to align social media content with overall marketing strategies and campaigns.
  • Staying Up-to-Date: Stay up-to-date with the latest social media best practices and technologies.
  • Social Media Advertising: Manage social media advertising campaigns, including budget planning, targeting, and performance analysis.
  • Content Calendar: Develop and maintain a content calendar to ensure consistent posting and timely content delivery.
Requirements
  • Bachelor's Degree: Bachelor's degree in Marketing Communications or a related field.
  • Experience: Minimum of 5 years of experience in social media management, preferably in a digital marketing environment.
  • Language Skills: Native or fluent in Arabic with excellent writing, editing, and communication skills. Proficient in English, both written and verbal.
  • Social Media Knowledge: In-depth knowledge of various social media platforms, their algorithms, and best practices.
  • Analytics Tools: Experience with social media management and analytics tools, such as Hootsuite, Buffer, Sprout Social, and Google Analytics.
  • Creative Thinking: Strong creative thinking and ability to generate innovative content ideas.
  • Organizational Skills: Excellent organizational and time management skills.
  • Team Player: Ability to work independently as well as part of a team.
  • SEO and Content Marketing: Knowledge of SEO and content marketing principles.
  • Design Skills: Basic graphic design skills and familiarity with design tools, such as Adobe Creative Suite and Canva.

Job Type: Full-time

Pay: AED per month

Relocation: Abu Dhabi: Reliably commute or planning to relocate before starting work.



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