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Digital Business Development Manager

1 week ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Delta Medical Laboratories Full time

About the Role:

Delta Medical Laboratories is seeking a seasoned Sales Marketing Specialist to drive sales growth and promote our products or services through strategic marketing initiatives. As a key member of our team, you will combine skills in sales, marketing, and business development to create campaigns that increase brand awareness, attract customers, and drive revenue.

Main Responsibilities:

  • Sales Strategy Development: Identify sales opportunities, research market trends, and analyze customer needs to develop targeted sales strategies.
  • Marketing Strategy & Planning: Conduct market research, develop and execute integrated marketing campaigns, and create content that resonates with target audiences.
  • Digital Marketing: Optimize websites for search engines, run paid search engine marketing campaigns, design email campaigns, manage social media accounts, and track analytics.
  • Brand Management: Develop clear brand positioning strategies, ensure consistent branding across all platforms, and build a positive public image through media relations and outreach efforts.
  • Cross-Functional Collaboration: Work closely with the sales team to ensure marketing efforts align with sales goals, support sales training, and ensure smooth lead handoffs.
  • Content Creation & Messaging: Create compelling marketing materials, work with designers to create visual content, and develop content calendars to plan and schedule marketing activities.
  • Paid Media Campaigns & Promotions: Manage paid advertising campaigns, design promotional strategies, and plan and execute events to increase brand visibility and engage with customers.
  • Market and Competitor Analysis: Continuously monitor competitors' products, pricing, and marketing strategies, gather customer feedback, and use market research to identify new trends and refine marketing strategies.
  • Analytics & Reporting: Use data from marketing campaigns, sales reports, and customer feedback to evaluate the effectiveness of strategies and make informed decisions.