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Regional Marketing Lead

1 week ago

Dubai, Dubai, United Arab Emirates Goodyear Middle East Full time
Job Summary

Goodyear Middle East is seeking a highly skilled Brand Manager to lead our marketing efforts in the Middle East and Africa region.

This role offers an exciting opportunity to work in a fast-paced, world-class organization driven by leading-edge technology.

Main Responsibilities

  1. Developing and implementing a company-wide go-to-market plan, working closely with all departments to execute.
  2. Leading marketing activities connected to relevant business needs, including events, research, studies, and BTL materials.
  3. Ownership of the organization's product portfolio - creation, updating, and maintaining relevant SKUs. Analysis to management on how to leverage the portfolio to make the business profitable.
  4. Managing Corporate and Co-op budgets & Coordination of external agencies on projects such as Media or Marketing plans.
  5. Providing the sales team with the required support to sell relevant products - including product information, portfolio, price positioning, training material, etc.
  6. Reviewing brand & product information to ensure that the field force is kept up to date on new developments regarding the companies or competitors' products.

Required Skills and Qualifications

  • University Degree in business or a related field.
  • Minimum 5 years of experience in Marketing functions.
  • Previous experience in marketing in the automotive industry preferred.
  • Good understanding of the tire industry and MEA region.
  • Strong analytic skills, attention to detail.
  • Solid knowledge of Excel and other Office applications.
  • Excellent planning and organization skills.
  • Ability to build effective relationships with people at all levels.
  • Bilingual preferred but not mandatory (English – Arabic / French).