Digital Content Creator

1 month ago


Dubai, Dubai, United Arab Emirates Caliberly Full time
Key Responsibilities:
  • Content Creation: Develop and design engaging content, including graphics, infographics, short videos, and written copy for use across Caliberly's social media, blog, and website.
  • Content Alignment: Ensure all content aligns with Caliberly's tone, voice, and values, delivering a consistent message across all platforms.
  • Social Media Management: Manage and oversee Caliberly's social media presence across platforms (LinkedIn, Instagram, Twitter, Facebook, etc.).
  • Content Scheduling: Schedule, post, and monitor content to ensure regular updates and consistency in engagement.
  • Community Engagement: Respond to comments, direct messages, and engage with the online community to foster relationships.
  • Campaign Planning: Plan and execute social media campaigns to promote Caliberly's products, services, or events, using a mix of organic and paid strategies.
  • Partnerships: Collaborate with influencers, partners, or brand ambassadors to boost content reach and engagement.
  • Analytics and Reporting:
  • KPI Tracking: Track and analyze key performance indicators (KPIs) such as engagement, follower growth, reach, impressions, and conversions.
  • Performance Insights: Provide regular performance reports and insights to senior management, using data to optimize content and campaigns.
  • Brand Consistency: Ensure all content is aligned with Caliberly's messaging and style guidelines, maintaining consistency across platforms.
  • Content Planning: Develop content calendars to organize and plan social media posts and marketing initiatives in advance.
Requirements:
  • Graphic Design: Proficient in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva.
  • Copywriting: Strong copywriting skills with a focus on creating engaging and Caliberly-aligned content.
  • Social Media Management Tools: Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Analytical Skills: Analytical mindset with experience in tracking and interpreting social media analytics.
Preferred Qualifications:
  • Marketing Degree: Bachelors degree in Marketing, Communications, Design, or related field.
  • Paid Advertising: Experience in paid social media advertising campaigns.


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