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Marketing Strategy Lead

2 months ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Sheikh Shakhbout Medical City - SSMC Full time

**Job Summary**

We are seeking a highly skilled and experienced Senior Digital Marketing Manager to join our team at Sheikh Shakhbout Medical City - SSMC. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth and achieve our marketing objectives.

Key Responsibilities:

  1. Marketing Strategy Development: Work closely with our internal teams, including sales, product, and design, to align marketing efforts with overall business goals and objectives.
  2. Campaign Performance Management: Communicate campaign performance and strategy updates to key stakeholders, ensuring that all parties are informed and aligned.
  3. Campaign Strategy Development: Develop, implement, and manage performance marketing campaigns across various digital channels, including PPC, social media, display ads, and email marketing.
  4. Arabic Market Expertise: Create and manage advertising campaigns in Arabic, including but not limited to Google Ads, Meta Ads, Twitter Ads, LinkedIn Ads, and other relevant platforms.

Responsibilities:

  1. Performance Monitoring and Analysis: Monitor, analyze, and report on the performance of marketing campaigns, utilizing analytics tools such as Google Analytics and Facebook Insights to track key performance metrics.
  2. Market Research and Insights: Conduct market research to understand trends, customer behavior, and competitive landscape in Arabic-speaking markets, and adapt strategies based on market insights and performance data.
  3. Content Creation and Collaboration: Collaborate with our content team to create compelling ad copy and creative assets tailored for Arabic-speaking audiences.
  4. Budget Management: Manage and optimize marketing budgets to maximize ROI, allocating resources effectively across different channels and campaigns.

Qualifications:

We are looking for a highly skilled and experienced Senior Digital Marketing Manager with a Bachelor's degree in Marketing, Business, or a related field. Advanced degree or certifications in digital marketing are a plus.