Marketing Strategy Advisor
3 weeks ago
At Talent Pal, we're seeking a highly skilled Senior Marketing Advisor to join our team. As a key member of our marketing team, you'll be responsible for developing and implementing account-based marketing plans to drive pipeline acceleration and growth in the MEA region.
Key Responsibilities
• Collaborate with account teams to create and execute 1:1 and 1:few ABM initiatives in global and strategic accounts to achieve sales and pipeline goals.
• Develop and articulate clear account-specific messaging and demonstrated problems/solutions fit through value proposition development and workshops.
• Ensure effective research and use of personas, journey mapping, and moments that matter across accounts and campaigns.
• Partner with content, digital events, and creative teams to develop campaign concepts, custom content, and digital marketing support.
• Track, measure, and report on all ABM activity based on account KPIs and successes.
Requirements
• Relevant experience executing marketing campaigns.
• Bachelor's degree in a related field.
• Highly motivated, self-starter with strong critical thinking and problem-solving skills.
• Excellent communication and coalition-building skills with the ability to build organizational support and credibility across the company.
• Strategic thinker with a willingness to roll up the sleeves and do whatever it takes to meet individual and company goals.
About Us
At Talent Pal, we're committed to building a diverse, inclusive, and respectful workplace where everyone feels they belong and can bring their best selves. We provide equal employment opportunities to all qualified applicants and employees without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity, or expression, genetic information, marital status, citizenship status, or any other basis as protected by law.
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