Crypto Marketing Associate
5 days ago
Crypto.com is seeking an experienced influencer marketing expert to lead our global influencer marketing efforts. As an Influencer Marketing Manager, you will be responsible for managing influencer relations, negotiating partnerships, and developing campaigns to meet business objectives.
Main Responsibilities:- Research and analyze market trends to identify key influencers within designated verticals.
- Establish and maintain relationships with influencers and affiliate partners through regular communication and coordination.
- Design and execute negotiation strategies to achieve goals within preset KPIs.
- Provide regular status updates and report progress to stakeholders.
- Conceptualize influencer marketing strategies and creative solutions in targeted markets.
- Collaborate with the influencer operations team across international time zones to ensure seamless execution.
- Support content development and influencer engagement initiatives.
- Participate in influencer communications and content creation activities.
- Maintain accurate records of influencer information, content, and business documents.
- Provide regular reporting on performance metrics.
- Stay up-to-date with social media trends and influencer activity for inspiration.
- Perform ad-hoc tasks related to the regional and global influencer program.
- Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related field.
- Minimum 3+ years of experience in social media management or influencer marketing.
- Fundamental understanding of exchange and financial products.
- Strong grasp of cryptocurrency/blockchain-related concepts and terminology, with a passion for the industry being beneficial.
- Prior experience in the blockchain industry would be advantageous.
- Demonstrated ability to work independently and excel with minimal supervision.
- Proven track record of establishing and monetizing influencer relationships or achieving successful social media engagements.
- Comprehensive knowledge of social media platforms and designated niches.
- Exceptional interpersonal and relationship-building skills, requiring strong written and verbal communication abilities.
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