Head of Marketing Strategy
4 days ago
The Louvre Abu Dhabi is seeking a highly skilled Marketing Unit Head to lead its marketing strategy and drive visitor growth. This exciting opportunity is ideal for a professional with a proven track record in managing marketing teams within a museum, heritage site, or leisure and tourism sector.
About the Role
- As Marketing Unit Head, you will collaborate with the Marketing Manager to create a yearly global marketing strategy that promotes the Louvre Abu Dhabi brand and its programmes and activities to multiple audiences.
- You will be responsible for delivering data-driven campaigns that are on brand and ensuring measures are in place to assess effectiveness.
Key Responsibilities
- Develop and execute the unit's medium and long-term strategies and plans in collaboration with the Marketing Manager.
- Assist in reviewing proposals and preparing feasibility reports providing timeframes, funding parameters, and resource allocation.
- Analyse the unit's progress and analytical reports on visitor growth and return on Investment (ROI) trends.
- Drive visitation through compelling and quality content, including marketing campaigns, promotional materials, and effective brand positioning.
- Lead joint marketing campaigns with key trade partners to improve marketing ROI.
- Provide marketing leadership, mentorship, and guidance to ensure staff are actively engaged in the marketing strategy.
Requirements
- Bachelor's degree or equivalent experience in Marketing.
- 7 years of post-graduate experience in managing marketing within a museum, heritage site, or leisure and tourism sector.
- Fluency in Arabic and English.
- Excellent written and verbal communication skills.
- Excellent multitasking and project management skills.
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