Data-Driven Marketing Strategist

5 days ago


Dubai, Dubai, United Arab Emirates VML South Africa Full time
About the Role

This Data-Driven Marketing Strategist position involves developing and executing successful CRM strategies for large, complex organizations. The ideal candidate will have a proven track record of driving incremental revenue growth through customer lifetime value optimization.

Key responsibilities include:

  • Lifecycle Mapping: Map comprehensive customer lifecycle journeys – holistic and for each product category.
  • Segmented Journey Design: Develop and execute tailored CRM journeys for specific product categories, considering the unique characteristics, customer needs, and sales cycles of each product.
  • Incremental Value Generation: Strategically incorporate cross-selling and upselling opportunities within CRM journeys to maximize customer lifetime value and drive incremental revenue growth.


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