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Marketing Strategist

1 week ago

Dubai, Dubai, United Arab Emirates Roland Berger Full time
Job Description:

We are seeking a seasoned Marketing Strategist to lead our end-to-end marketing efforts. As a generalist with a consulting background, you will craft impactful campaigns, drive thought leadership initiatives, execute seamless events, manage agency relationships, and deliver engaging content.

Key Responsibilities:
  • Campaign Management: Plan, execute, and analyze integrated marketing campaigns that align with business goals and drive brand awareness and lead generation.
  • Thought Leadership: Collaborate with internal experts to create and promote industry-leading white papers, blogs, reports, and other content that reinforces our brand authority.
  • Event Management: Lead the planning and execution of events, webinars, and workshops, ensuring they resonate with our target audience and enhance our market presence.
  • Content Strategy: Structure and oversee the creation of compelling content, including case studies, newsletters, social media, and website copy that engages and informs our audience.
  • Agency Management: Work closely with external agencies to ensure brand consistency, quality deliverables, and optimal ROI on outsourced projects.
  • Analytics and Reporting: Monitor performance metrics across campaigns and initiatives, providing actionable insights and recommendations to improve outcomes.

Qualifications:
  • Proven experience in a 360 marketing role, preferably within the consulting or professional services industry.
  • Expertise in running integrated marketing campaigns across digital and traditional channels.
  • Strong experience in event planning and execution.
  • Exceptional writing and storytelling skills with the ability to structure and oversee diverse content projects.
  • Demonstrated ability to manage agencies and external vendors effectively.
  • Data-driven mindset with the ability to interpret marketing analytics and adapt strategies accordingly.
  • Excellent project management skills with the ability to juggle multiple priorities and deadlines.