Marketing Business Strategist

3 days ago


Dubai, Dubai, United Arab Emirates ZWSOFT Full time

We are seeking a highly skilled Marketing Business Strategist to join our team at ZWSOFT.

About the Role

This is an exciting opportunity for a motivated and results-driven professional to develop and execute marketing initiatives that enhance ZWCAD's presence, generate high-quality leads, and support business growth across the Middle East and India region.

You will collaborate with direct sales teams, channel partners, and distributors to drive demand and ensure marketing efforts align with local business needs.

Key Responsibilities:

  • Develop and implement localized marketing strategies aligned with ZWSOFT's global goals and tailored to regional market dynamics.
  • Plan and execute integrated marketing campaigns (digital, content, events, and sales enablement) to drive brand awareness, lead generation, and customer engagement.
  • Continuously optimize marketing activities based on data-driven insights to maximize ROI and effectiveness.
  • Ensure alignment between regional marketing initiatives and headquarters strategy while adapting to local business needs.
  • Work closely with direct sales teams, channel partners, and distributors to develop marketing programs that drive demand and deliver sales-qualified leads (SQLs).
  • Provide marketing support and enablement materials to sales and partner teams to enhance their engagement with prospects and customers.
  • Align marketing efforts with sales objectives, ensuring seamless collaboration between marketing and business teams.


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