Regional Marketing Strategist

3 days ago


Dubai, Dubai, United Arab Emirates ImpactLife Full time

At ImpactLife, we are on a mission to fuel healthy businesses and healthier lives. As a global brand, we believe in continued improvement, embracing change, and the path ahead.

We are looking for a highly skilled Marketing Manager to support our MEASA team. This role requires a deep understanding of regional markets and influencing master franchisees to ensure they are aligned with EMEA Brand Strategies and Guidelines.

The ideal candidate will oversee and execute marketing strategies and initiatives to reach desired KPIs. They will also manage the Arab Co-Op Budget and partner with agencies to deliver high-impact campaigns that drive growth and profitability at the market level.

About the Role:

This role demands an individual who is highly organized and detail-oriented, but skillful at articulating and understanding the bigger picture. The successful candidate will bring expertise in regional marketing strategies and Subway Know-How that enables master franchisees to execute effective campaigns.

Responsibilities:

  • Serve as the Key Marketing Advisor and partner for Master Franchisees (MFZ) - Providing guidance, tools, and resources to ensure consistent brand positioning and messaging across the region.
  • A key role in running platforms and forums bringing all MFZ together to provide necessary guidance - best practice forums/ MFZ summit etc.
  • Analyzing market trends and consumer insights while identifying opportunities translated into actionable results.
  • Managing the CO-OP budget, working closely with advertising and media agencies in delivering key campaigns as per alignment with MFZ - Mainly Producing assets and supporting on Media. Tracking and ensuring budget is spent effectively with clear KPIs and expectations.
  • Handling contracts and invoices in a timely and organized manner while reporting back to EMEA control team to ensure it has been reflected correctly.


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