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Digital Marketing Specialist

2 months ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Skills Hub Recruitment Solutions Full time
Key Responsibilities:

We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team at Skills Hub Recruitment Solutions.

  • Develop and Implement Social Media Strategies: Create and execute comprehensive social media plans to enhance brand visibility and engagement across multiple platforms.
  • Utilize AI Tools and Technologies: Leverage AI analytics platforms to analyze social media trends, track performance metrics, and optimize content strategies.
  • Content Creation and Curation: Develop high-quality, engaging content tailored to our target audience, and manage its publication across various social media channels.
  • Social Media Monitoring and Response: Monitor and respond to social media interactions in a timely and professional manner, ensuring excellent customer service.
  • Collaboration and Teamwork: Work closely with marketing, design, and content teams to align social media efforts with overall marketing campaigns and objectives.
  • Competitor Analysis and Social Media Audits: Conduct regular social media audits and competitor analysis to identify areas for improvement and optimize our social media presence.
  • Staying Up-to-Date: Stay current with the latest social media trends, tools, and best practices, particularly those related to AI and machine learning.
  • Performance Reporting: Generate and present reports on social media performance, insights, and recommendations for enhancement.
Qualifications:

To be successful in this role, you will need:

  • A Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
  • Proven experience as a Social Media Specialist or similar role, with a portfolio of successful social media campaigns.
  • A strong understanding of AI technologies and their application in social media marketing.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer) and AI analytics platforms (e.g., Sprinklr, Brandwatch).
  • Excellent communication and writing skills in English; proficiency in Arabic is a plus.
  • A creative mindset with the ability to generate innovative ideas and content.
  • Strong analytical skills with the ability to interpret social media data and trends.
  • The ability to work independently and as part of a team in a fast-paced environment.
  • Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
Preferred Qualifications:

While not required, the following qualifications would be advantageous:

  • Experience with paid social media advertising and campaign management.
  • Familiarity with graphic design tools (e.g., Adobe Creative Suite).
  • Certification in social media marketing or related areas.