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Digital Marketing Specialist

4 weeks ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Caliberly Full time

Job Title: PPC Executive

Job Summary:

We are seeking a highly skilled PPC Executive to join our team at Caliberly. The successful candidate will be responsible for leading the planning, execution, and management of search engine marketing (SEM) campaigns to drive website traffic and revenue growth.

Key Responsibilities:

  • Plan, execute, and manage paid search campaigns across multiple platforms, including Google, Bing, and Yahoo.
  • Collaborate with digital campaign managers to ensure that all search campaigns are delivered on time and within budget.
  • Work closely with the in-house Digital Acquisition team, external vendors, and agencies to ensure a customer-centric approach to digital marketing, enhancing relevance across all digital touchpoints.
  • Aggregate, analyze, and report on cross-platform digital marketing activities to inform campaign optimizations.
  • Monitor SEM performance using tools like Adobe Analytics and Google Analytics, deriving actionable insights from data.
  • Track and manage digital marketing budgets, ensuring efficient spend and making adjustments when necessary.
  • Support the execution of a defined testing plan to generate insights and optimize PPC campaigns with a focus on maximizing revenue and reducing costs.
  • Contribute to data-driven marketing projects, collaborating with internal teams and external vendors using tools such as Google BigQuery.
  • Stay updated on the latest trends, technologies, and innovations in digital marketing to support commercial objectives.

Qualifications & Experience:

  • Minimum 3 years of experience in PPC, preferably in a relevant industry.
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience managing PPC budgets exceeding $1M annually.
  • Certifications in SA360, Google Campaign Manager, Google Ads, and Google Analytics.
  • Strong understanding of SQL and JavaScript to support web/app implementation teams with PPC requirements.
  • Advanced proficiency in Excel and experience with tools like DataStudio or PowerBI.
  • Excellent analytical skills with the ability to translate data insights into strategic recommendations.
  • Bonus proficiencies: Knowledge of Python, experience with DV360, and Adobe Audience Manager.

Remote Work:

No