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Social Media Account Manager

3 months ago

Dubai, Dubai, United Arab Emirates APCO Worldwide Full time
Position Overview

The Social Media Account Manager will be responsible for overseeing the development and execution of social media content across various platforms including Facebook, Instagram, LinkedIn, YouTube, and Twitter. This role requires a proactive approach to creating a vibrant online presence and engaging with audiences effectively.

Key Responsibilities
  • Lead the creation of social media content that drives audience engagement and enhances the company's online visibility.
  • Explore and establish a presence on new and emerging social media platforms.
  • Develop content that fosters audience interaction and encourages participation across company channels.
  • Document and cover events to promote brand visibility.
  • Collaborate with team members to design comprehensive social media strategies and campaigns.
  • Propose innovative ideas and concepts for engaging social media content.
  • Conduct monthly analysis and reporting on audience demographics and the effectiveness of ongoing social media initiatives.
  • Oversee social media communications to ensure consistency and brand alignment.
  • Utilize content calendars and scheduling tools to maintain a steady flow of new content, while continuously analyzing and adjusting strategies to optimize audience engagement.
Qualifications
  • Bachelor's degree in Marketing or a related field.
  • A minimum of 7 to 10 years of relevant experience in social media management.
  • Demonstrated experience in leading a team.
  • Fluency in English and Arabic is essential.
  • Experience in the banking sector, particularly in customer service or complaint management, is advantageous.
  • Willingness to relocate if necessary.