Senior Creative Copywriter

1 week ago

Dubai, Dubai, United Arab Emirates Publicis Groupe Full time
Job Description

The Senior Copywriter is a key member of our creative team, responsible for crafting compelling and effective concepts and copy for advertising campaigns. In collaboration with other members of the team, they develop communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience.

They handle projects from concept to final execution, while overseeing and mentoring junior copywriters along the way. They have experience in client interaction, and can effectively present and rationalize their work.

The position of Senior Copywriter is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns.

Main Responsibilities
  1. Content Creation: Writing texts (e.g. copy, product descriptions), proofreading, and content editing
  2. Content Consistency: Ensuring the consistency of prepared content;
  3. Creative Partnership: Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns.
  4. Channel Expertise: Have a keen understanding of all the channels in the 1:1 marketing space.
  5. Data-Driven Decision Making: Understanding of the power of data intelligence to help them achieve the communication challenge.
  6. Conceptual and Strategic Decision Making: Required to make conceptual and strategic decisions across a wide variety of clients and industries.
  7. Brief Development and Execution: Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copydecks, and interpreting brand tone of voice and language.
  8. Cross-Channel Creative Development: Develop and execute strategically-sound creative for cross-channel initiatives
  9. Presentation and Communication: Persuasively present both internally and to clients with credibility, reasoning, and emotion
  10. Active Listening: Actively listen to truly understand the ask, client feedback, and internal feedback
  11. Quality Control: Ensure communications are produced to the highest standards of accuracy and quality control
  12. Brand Voice and Tone: Deliver fresh ideas and personality while working with existing brand voice and tone
  13. Research and Analysis: Conceptualizes and writes everything — from white paper ideas to scripts to in-store signage to social media and more.
  14. Competitor and Industry Research: Researches competitors and the industry to provide insight into trends and creative foresight
  15. Creative Collaboration: Partners with the creatives to make the idea, copy, and design a cohesive story
Requirements
  • Experience: At least 5 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an executional idea.
  • Cross-Channel Experience: Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off
  • Client Relations: Has the personality to develop thriving client relations and can lead creative presentations
  • Conceptualization and Design Skills: Strong conceptualization and smart thinking skills
  • Energy and Adaptability: Energy, a sense of humor and an open & curious mind
  • Portfolio: Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums
  • Strategic Brainstorming: A knack for strategic brainstorming, campaign development, creative brief development and creative execution

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