Marketing Director Africa, Middle East and India

1 month ago


Dubai, Dubai, United Arab Emirates Asterix Communications Full time
Job Title

Marketing Director Africa, Middle East and India


Job Description

We are seeking a seasoned Marketing Director to lead our marketing efforts in Africa, Middle East and India. As a key member of our team, you will be responsible for developing and implementing brand strategies and tactics in the cluster, ensuring alignment with our global brand guidelines and management principles.


Key Responsibilities
  1. Brand Vision and Strategic Planning:
    Develop and implement annual and 5-year plans for our portfolio, creating a brand vision across each key market to drive growth and achieve strategic objectives. Monitor the strategic planning process and implement plans with the appointed team, managing client relationships and communication to appointed partners in the Zone.
  2. Lead & Develop Marketing Team:
    Manage, coach and evaluate the marketing team in line with our HR guidelines, enabling personal growth, learning and competency development within the team. Lead by example, guaranteeing a clear flow of communication and understanding of our company's rules, guidelines and principles.
  3. Operational Planning:
    Ensure that brand plans are translated into ATL and BTL activities, meeting deadlines and quality criteria in relationships with key partners/vendors and in business processes. Create a strong, open and constructive collaboration with the Commercial Team to come to a full alignment in brand, market and business approach.
  4. Efficient Internal and External Communication:
    Analyze and share results, successes and failures vs targets and plans internally and externally with brand teams, partners and other stakeholders. Present and portray our brands with respect for social responsibility and existing laws or industry codes of conduct.

Requirements

You will bring more than 10 years of brand marketing industry experience with a strong understanding of channel strategy gained in FMCG, commercial and financial acumen. You have a proven ability to work in difficult emerging markets, with strong leadership skills and experience of managing a remote team.


A University degree qualified/Master's Degree in Business or Marketing is required.


We are an equal opportunities employer and welcome applications from diverse candidates.


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