Social Media Content Creator

3 weeks ago

Dubai, Dubai, United Arab Emirates Talent Pal Full time
About Us

Talent Pal is a leading luxury retail company in the Middle East, representing some of the world's best luxury brands in fashion, jewelry, home, and department store categories. Our company has built a strong presence in the luxury retail market, and we are now looking for a talented Social Media Executive to join our team.

About the Role

We are seeking a highly skilled and creative Social Media Executive to contribute to the development of our social media channels. The successful candidate will be responsible for delivering engaging and creative content that showcases our luxury brands, relevant culture stories, travel, and marketing messages across all social media platforms. The ideal candidate will have a deep understanding of each social platform, including Instagram, Facebook, Twitter, YouTube, TikTok, and Snapchat.

Key Responsibilities
  • Write and schedule content for social media channels, including copy, images, and videos.
  • Develop and implement social media strategies to increase engagement and followers.
  • Collaborate with the Customer Care team to ensure community insight requests and concerns are addressed.
  • Work closely with internal teams, including Digital Trade Buying, Digital Merchandising & Concessions, and Marketing Events & PR, to ensure alignment with the overall communication calendar.
  • Support the Social Media Manager and Organic and Social Media Producer on all social media imagery, including RTW Fine Jewelry & Watches and still life.
  • Ensure all social media posts are tagged with a social catalog to contribute to sales performance.
  • Align social media content with key trade messages and coop partnerships.
  • Brainstorm campaign ideas and support the development of social first content.
  • Attend marketing reviews and work closely with production to ensure timely content delivery.
  • Provide weekly, monthly, and quarterly reporting on social media performance.
  • Contribute to end-of-campaign reporting for brand campaigns from our organic social channels.
About You
  • Minimum 3-6 years of work experience in a dedicated Social Media role, writing, editing, and creating social media content for a brand or company.
  • Deep understanding of each social platform, including Instagram, Facebook, Twitter, YouTube, TikTok, and Snapchat.
  • Excellent written and verbal communication skills, with a strong grasp of spelling and grammar.
  • Experience with content creation and contribution to executing successful social media campaigns that achieved positive growth and engagement.
  • Reliable multitasker with excellent organizational skills and strong attention to detail.
  • Experience with third-party reporting and publishing tools, including SocialBakers, Sprinklr, and Dash Hudson, as well as Google Analytics.
  • Experience building relationships with internal teams across the business.
  • Knowledge of luxury fashion and beauty social spaces, in addition to community management.
  • Experience or proficient knowledge of Adobe Creative Cloud applications, adapting content for social distribution.
  • Ability to create own content.
  • Power user skills in Microsoft Excel, Microsoft PowerPoint, Microsoft Word, and Keynote.
  • Enthusiasm and a hardworking attitude.
  • Extensive experience of working under pressure and meeting tight deadlines.
  • Excellent communication skills and ability to work well in a busy team.
  • Flexible schedule according to social media life cycle, comfortable working evenings and weekends, and local travel as needed.

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