Marketing Operations Lead

3 days ago


Dubai, Dubai, United Arab Emirates Ventures Middle East Full time
Key Responsibilities
  • Strategy Development:
    • Assist the Head of Marketing with developing and executing comprehensive B2B marketing strategies to support business growth and increase brand presence in target markets.
    • Collaborate with the sales team to ensure alignment of marketing and sales efforts leading to higher lead conversion rates.
    • Oversee the CRM lead management on Zoho.
  • Website Content Updates and Testing:
    • Regularly update and optimize website content to ensure it aligns with current marketing initiatives and industry standards.
    • Conduct testing and ensure website elements are fully optimized for performance and conversion.
    • Manage relationships with external suppliers for design, branding, and campaign-related projects.
    • Ensure projects are delivered on time and within budget while maintaining high-quality standards.
  • Develop, Execute, and Optimize Multichannel Marketing Campaigns:
    • Develop, execute, and optimize multichannel marketing campaigns (email, social media, SEO, Google Ads, etc.) to generate B2B leads and enhance brand awareness.
    • Create and manage content calendars including planning for landing pages, articles, social media posts, email campaigns, and video/image creation.
    • Design or redesign industry reports and other key marketing collateral.
    • Manage multiple marketing projects at once ensuring all are executed seamlessly across various channels and stakeholders.
    • Work closely with the marketing team to support ongoing projects and campaigns.
    • Create and optimize SEO-friendly content for various platforms including landing pages, blog articles, and social media content.
    • Implement strategies for improving organic search visibility and performance.
    • Design, plan, and execute email marketing campaigns targeting B2B clients.
    • Develop and manage social media campaigns across platforms like LinkedIn, Instagram, and YouTube including copywriting, image/video creation, and performance tracking.
    • Experience in running paid campaigns on platforms like LinkedIn, Facebook, and WhatsApp to engage B2B audiences.
    • Use data-driven insights to optimize ongoing marketing efforts and campaigns.
    • Track and report on key performance metrics including engagement, leads, and conversion rates.


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