External Communications Manager
2 weeks ago
**ROLE SUMMARY**
The **External Communications **Manager for the Gulf **will serve as local country point-of-contact for all external communications efforts in support of Pfizer Biopharmaceuticals Group in Gulf Countries. This includes executive support for the Cluster Lead and external communications programs that drive business objectives and boost Pfizer’s reputation in the Gulf Countries.
The position reports to the Director of Emerging Markets External Communications (Africa and Middle East).
**ROLE RESPONSIBILITIES**
Provide deployed strategic guidance and tactical communications support to the Cluster Lead, as well as country marketing teams and other functions in order to develop external communications strategy and plans aligned with the business vision, mission and key priorities:
- Incorporate key business priorities in external communications.
- Ensure alignment with Corporate Affairs (CA) functional areas.
- Coordinate closely with Media Relations, Public Affairs & Policy, Corporate Responsibility, People Experience (HR) and other key functions to develop messaging and communication documents for corporate / brand initiatives.
- Play a key role to ensure coordination within businesses and commercial teams for major corporate and brand issues through close collaboration and support with Media Relations and other relevant functions.
Work collaboratively across functions in the business and CA to manage proactive and reactive external communications:
- Support country implementation and cascade of Pfizer Biopharma and Emerging Markets narrative that aligns with the Biopharmaceuticals platform and drivers of Pfizer reputation.
- Drive country initiatives that tell Pfizer’s story externally and shape dialogue on value of innovation, partnering closely with Public Affairs & Policy, Media Relations and other Corporate Affairs functions, in order to boost reputation and recognition.
- Partner with commercial teams supporting Gulf markets /countries to ensure alignment with global messaging and priorities and that local teams have the external communications support needed to execute on local business strategies.
- Coordinate with country Corporate Affairs (e.g. Public Affairs & Policy, CSR, Patient Advocacy) and regional Media Relations where applicable, to support reactive communication efforts and develop proactive campaigns to boost recognition and reputation.
- Support product and disease awareness communications by liaising with global PBG Category/TA communications teams and regional marketing teams to support communications plan/initiatives for priority growth products, including new product launches and disease awareness campaigns, in line with business strategies.
- Support effective roll-out of corporate communications by liaising with country Corporate Affairs and regional Media Relations to support communications plan/initiatives for country philanthropic/corporate responsibility efforts, patient-centricity efforts through engagement with patients/patient groups, and overall aligned to global direction in positioning of corporate reputation.
- Provide guidance on key external communications activities for the Gulf Cluster Lead and other BU/Functional leads as well as support content development and collaboration with other Biopharmaceuticals Group communications teams on content related to therapeutic areas of business focus.
- Address communications issues through pragmatic management of risk areas by acting as a key member of the rapid response team to ensure coordination within the business.
- Support communications for in-country business development and partner announcements.
- Manage in-country Public Relations (PR) agencies and any outsourced communications support.
Create engaging content for Gulf Countries social media presence, including keeping social media channels updated and seeking out new social media avenues and ways of connecting with audiences:
- Support in launching and managing social media channels for the Gulf cluster.
- Work with internal stakeholders to develop social media calendar.
- Create content that promote audience interaction, increased audience presence on company sites, and encourage audience participation.
- Propose new ideas and concepts for social media content.
- Use timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits.
- Work closely with content creation supplier and the publishing agencies to push and boost posts in alignment with the strategy.
- Support with Social medial policy adherence across the Gulf cluster to ensure efficient use of platform use while promoting diversity and inclusion for all colleagues.
**QUALIFICATIONS**
**BASIC QUALIFICATIONS**
- Capability requirements: _
- Bachelor’s degree in communications, journalism or related field required. Master’s degree a plus, or equivalent exp
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