Data & Audience Strategy Manager
7 months ago
At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
**Role Purpose**:
As Audience & Data Strategy Manager, your job will be to support local teams on audience strategy definition and implementation, build and manage consumer journey across multiple touchpoints, ensure content is differentiated to gain learnings from different audiences, implement and manage 1PD strategy from definition to activation, and analyze/share data-driven insights for campaigns performance on-going optimizations. Thereby, you need to closely collaborate with agency partners and Beiersdorf business service owners (e.g. AdTech teams).
**Main Accountabilities**:
**Support local teams on audience strategy definition and implementation**
- Centralize and develop ongoing digital audience strategy, to ensure that we’re targeting relevant consumers across a variety of digital touchpoints.
- Research and ensure relevant knowledge on new innovative digital audience targeting techniques and best-practice audience set up.
- Own audience learning agenda and define audience testing hypothesis. Consolidate and share audience learnings with regional and local stakeholders.
**Build and manage consumer journey across multiple touchpoints**
- Support local teams to build and manage consumer journey based on available data sources.
- Define specific conversion points for each funnel stage tied up with campaigns objectives.
- Support brand team in content design stage to ensure differentiated creative variations for Precision Marketing campaigns. Consolidate learnings and best practices for increasing each funnel stage conversion rates.
**Support local teams to implement and manage 1P data strategy**
- Support regional team and local teams in building categories and products data playbooks.
- Assess and provide improvement recommendations for owned digital assets (e.g websites and apps) and analytical capabilities (e.g Google Analytics), from a data collection perspective.
- Support local markets on 1P Data collection (Non PII and PII), ensuring compliance with local data privacy guidelines.
- Lead 1PD local efforts for leveraging better and deeper consumer insights, improving campaigns efficiency and effectiveness through data, and nurturing CRM activities. Website ownership for technical maintenance, SEO and content creation to drive higher quality traffic.
**Analyze and share data-driven insights**
- Analyze website / social / video / programmatic performance and ensure seamless consumer journeys.
- Analyze campaign design both with standard reporting and with very granular cookie data to draw consumer insights & improve future campaigns.
- Verify sensitive topics for BDF-Agency relationships (fraud, quality of inventory, etc.) Evaluate digital marketing impact on brand lift and/or sales lift.
**Partner with agencies and BDF Service Owners**
- Ensure linkage and correct data flow between analytical tools and media DSPs.
- Ensure proper utilization of collected 1P data in audience creation.
- Support local agencies on how to embed precision marketing framework into media plans.
**Additional information**:
Have a look at our benefits: What we offer - Our Benefits | Beiersdorf
-
Mena Amps
7 months ago
Dubai, United Arab Emirates Q-Express Documents Transport Full timeFluent English written and verbal skills Experience in roles such as Account Management, Sales, Consulting Marketing/Merchandising roles, Program or Project Management roles Experience building relationships with external stakeholders, identifying business opportunities for clients and increasing adoption and utilization of company products Comfortable using...
-
Head of Audience Data
2 days ago
Dubai, United Arab Emirates Informa Markets Full timeCompany Description **Informa PLC is a leading international events, intelligence and scholarly research group.** Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make...
-
Marketing Executive
2 weeks ago
Dubai, United Arab Emirates Audience Collective Full timeWe are Audience Collective, a group of agencies that work collaboratively to ensure better results for our clients. We currently have a vacancy for a Sales & Marketing Executive with Audience Collective based in Dubai. As a Sales and Marketing Executive, you will have the opportunity to support the future of our vibrant marketing group locally. **You'll...
-
Sales and Marketing Representative
1 day ago
Dubai, United Arab Emirates Audience Collective Full timeWe are Audience Collective, a group of agencies that work collaboratively to ensure better results for our clients. We currently have a vacancy for a Sales & Marketing Executive with Audience Collective based in Dubai. As a Sales and Marketing Executive, you will have the opportunity to support the future of our vibrant marketing group locally. **You'll...
-
Data Strategy
7 months ago
Dubai, United Arab Emirates Unilever Full time**Role Title**:Data Strategy & Partnerships Lead - Arabia **Location**:Dubai **About the Role** As the Data Strategy & Partnerships Lead, you will play a crucial role within the Arabia DMC, focusing on scaling, enriching and activating consumer and shopper data. Your primary responsibility will be to create relevant strategies for the acquisition of...
-
Data Science Instructor
2 days ago
Dubai, United Arab Emirates Data Society Full timeThe Data Science Instructor is the brand ambassador for our company and it is your responsibility not only to deliver dynamic lessons online and in-person but to also create an environment that is conducive to the success of every student. We provide all the instructional materials that you will need, including slides/content material, exercises, and quizzes...
-
Data & Analytics Strategy Manager
5 months ago
Dubai, United Arab Emirates Dentsu Full timeData and Analytics Strategy Manager is the lead to the agency's data strategy and analytics initiatives. The core responsibility is to develop and implement data-driven strategies to drive business growth and improve decision-making processes across the organization. Job Title: Data & Analytics Strategy Manager Job Description: Key responsibilities: -...
-
Data Strategy Consultant
7 months ago
Dubai, United Arab Emirates Capco Full time**Data Strategy Consultant** **ABOUT US** Capco is global technology and business consultancy with a focus on the financial services sector. We are passionate about helping our clients succeed in an ever-changing industry, combining innovative thinking with unique expert know-how. The solutions we offer our customers every day are as diverse as our...
-
Dubai, United Arab Emirates Meta Full timeMeta utilises Meta Business Partners, a worldwide network of thousands of partners to help businesses grow by providing the expertise, technology, and services they need to connect with their customers. We are seeking an experienced marketer who has previously driven real value and growth for businesses through performance marketing. You will develop the...
-
Manager Customer Strategy Activation
1 month ago
Dubai, United Arab Emirates The Emirates Group Full timeJob Purpose: As part of the CCM&B team the Manager Customer Strategy Activation is responsible for the development and implementation (activation) of a customer strategy and data framework, in coordination with opportunities and insights generated via the Strategic Planning and Customer Insight teams within CCM&B. They will establish a well-defined customer...
-
Data & Analytics Strategy Manager - Dentsu
4 months ago
Dubai, United Arab Emirates Talent Pal Full timeData and Analytics Strategy Manager is the lead to the agency's data strategy and analytics initiatives. The core responsibility is to develop and implement data-driven strategies to drive business growth and improve decision-making processes across the organization. Job Title: Data & Analytics Strategy Manager **Job Description**: Key responsibilities: -...
-
Manager - Data & Analytics
3 days ago
Dubai, United Arab Emirates Middle East Communication Network Full timeDescription **REPRISE** **COMPANY DESCRIPTION** We are the world’s largest performance marketing network, with over 3,000 experts in 68 offices in 48 markets. We offer a complete suite of crafts designed to deliver customer-centric performance marketing solutions. Armed with intelligent insights and an audience first approach our team of expert...
-
Communications Strategy Consultant
3 months ago
Dubai, United Arab Emirates APCO Worldwide Full time**The Role**: As a Strategy Consultant (Senior Consultant-Associate Director level), you will play a key role in developing and designing comprehensive communication strategies for our clients. This includes identifying target audiences, developing messaging frameworks, and ensuring cohesive, impactful communications across all channels. **Key...
-
Content Strategy Manager
2 weeks ago
Dubai, United Arab Emirates Majid Al Futtaim Full timeMajid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region,...
-
Growth and Strategy Manager
1 month ago
Dubai, United Arab Emirates InvestSky Full time**About InvestSky** We're on a mission to make investing accessible to all. Our goal is to offer an all-in-one investing solution. With InvestSky, people no longer have to get lost in multiple apps, drown in fragmented communities across social media in search of investment insights, or pay high fees to make an investment. InvestSky offers an all-in-one...
-
Manager, Omni Channel Strategy
2 days ago
Dubai, United Arab Emirates Dubai Regional Office Full timeSummary The Manager, Omni Channel Strategy is responsible for the support and execution of the Hyatt global distribution strategy. This person will work across Commercial Services (sales, revenue management, digital) and operations, on implementation of the distribution strategy, while also managing day-to-day operations with various distribution...
-
Procurement Strategy
7 months ago
Dubai, United Arab Emirates ByteDance Full timeAbout Us Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why...
-
Data Privacy and Protection Consultant
6 months ago
Dubai, United Arab Emirates IQ Data Full time**The Role**: With a minimum of five years of experience, you will play a critical role in ensuring that our client(s) complies with relevant data privacy standards and practices. **Key Responsibilities** - Lead the development, implementation, and maintenance of organization's data privacy and protection policies in alignment with GDPR, PDPL and other...
-
Growth and Strategy Manager
1 month ago
Dubai, United Arab Emirates InvestSky Full time**About InvestSky** We're on a mission to make investing accessible to all. Our goal is to offer an all-in-one investing solution. With InvestSky, people no longer have to get lost in multiple apps, drown in fragmented communities across social media in search of investment insights, or pay high fees to make an investment. InvestSky offers an all-in-one...
-
Maintenance Programmes
7 months ago
Dubai, United Arab Emirates The Emirates Group Full timeJob Purpose: To supervise, deliver and optimize the Aircraft Maintenance Programme (AMP) to ensure compliance to all regulatory standards and develop a configuration management programme for aircraft, engine & components. This will include the modification set up process as well as component control and inventory data management including all incoming...