Content Manager

5 days ago

Dubai, United Arab Emirates DP World Full time

**Job Purpose**:
The purpose of the Content manager is to support the Head of Brand and Content in progressively aligning all DP World messaging with the brand strategy. As part of the Brand and Content Centre of Excellence, the scope of the role is global and Group-wide, including all subsidiary companies.

The key responsibility of the role is to lead and manage the ways in which the DP World brand is presented and expresses itself through communications of all kinds. Essentially, to help all Group businesses, functions and regions to deliver communications Content which is aligned with the DP World Brand Purpose and overall brand re-positioning objectives, and which reflects the brand’s distinctive identity, tone, style and personality.

**Key Accountabilities**:
**Strategy **. To work with the Head of Brand and Content and the Brand Manager in managing and evolving DP World Global Brand Strategy, based on:

- the Brand Purpose; the Global Brand Architecture and VI system; and Global Brand Communications Strategy
- the ‘business case’ for the role of the brand in supporting long-term Group business success
- a strategic appraisal of the challenges and opportunities to be addressed in driving company-wide Brand Transformation and thus in building and sustaining DP World brand strength and value

**Planning. **To develop and manage an Annual Global Content Plan, based on:

- a clear Content Excellence Governance Framework ( _which clearly defines roles, responsibilities, and processes) _
- identification of core Content requirements, arising from key business and brand objectives for the year
- the context of a longer-term strategic Content perspective ( _including commitment to continuous improvement, innovation, thought leadership and building a company-wide culture of Content excellence) _

**Implementation. **To drive effective and cost-efficient Execution of the Global Content Plan through:

- a well-qualified and motivated central team for Content development and production ( _providing a single point of expertise and reference for the whole organization _)
- collaboration with central and regional communications teams, key commercial contacts and relationships with external agencies
- co-hosting monthly Brand and Content meetings alongside the Brand Manager and regional communications colleagues

**Measurement **. To establish and report on a high-level dashboard of metrics to:

- evaluate Content performance against objectives
- codify lessons in Content design and execution (‘what works and what does not’)
- track progress in the broader context of building brand strength and value and effectively repositioning the DP World brand.

**Tactical Responsiveness **. To maintain the ability to produce Content at short notice, so as to:

- respond to changes in the competitive environment ( _based on regular monitoring of competitor activities _)
- deal with unforeseen business problems or opportunities or ‘Crisis Management’
- enable colleagues and partners globally to access brand assets and media content when urgently required

**Continuous Improvement. **To encourage and nurture a culture of innovation, designed to:

- continuously design, test and validate new ideas to keep brand Content at the leading edge
- expand professional skill sets in Content design and management
- progressively build stronger internal relationships and collaborations with key external partners

**Compliance. **To constantly adhere to and actively promote behaviours which reflect the DP World Brand Purpose while specifically meeting all agreed standards for DP World Brand and Visual Identity

**Qualifications, Experience and Skills**:

- The paramount qualification is a proven track record in B2B brand Content Management across all internal and external media channels.
- The requirement is for an experienced practitioner in planning and implementing integrated end-to-end Content strategies and delivery at global, regional, and local levels. Good knowledge of digital and social media is essential, as is appreciation of effective digital design, UX principles ( _eg user journey mapping _). and Search Engine Optimisation and Search Engine Marketing techniques.
- Evidence is needed of creativity, innovation and the ability to link the development of brand and reputational capital with commercial performance.
- Experience of project management within complex situations and environments is essential, as is the capability to deliver against agreed objectives and targets. An understanding of how large companies operate and the ability to build cross-functional teams with good stakeholder management skills and experience of rolling out change management programs
- Leadership qualities are needed, with an emphasis on strong inter-personal skills. Accomplished communication and team working skills are necessary, as are sensitivity to cross-cultural differences and a positive perspective on issues of diversity and inclusi

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