Marketing and Communications Manager
2 days ago
The Marketing and Communications Manager is responsible for developing and supervising all marketing and communications strategies for the company. This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns
**Responsibilities**:
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
- Creating and managing all marketing materials and collateral in line with brand direction
- Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.
- Tracking effectiveness of various campaigns and course corrections as required
- Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brands
- Writing and editing press releases, leaflets, brochures, speeches, newsletters, websites and social media content
- Utilising all forms of media, including national, regional and trade press, to build, maintain and manage the portrayal of a business
- Training employees on how to handle media enquiries and press interviews
- Developing good working relationships with the media and liaising with the press on potential news stories
- Writing and editing in-house magazines, case studies and annual reports
- Monitoring publicity and press coverage
- Commissioning market research
**Qualifications**:
- Minimum 5 years of marketing experience
- Strong knowledge across all media aspects - paid media, social media, technology and social tools
- Excellent leadership skills with a strong ability to drive teams to achieve results
- Strong ability to suggest and develop creative ideas and treatments for marketing content for multi-channel campaigns and events
- Strong ability to handle multiple projects and multi-stakeholders in a fast-paced, deadline-driven environment
- Strong creative, innovation, and storytelling skills with the ability to fully explain a visual direction
- Strong interpersonal, negotiation and networking skills
- Excellent communication skills written and oral in English and Arabic is a must
Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (preferred)
**Experience**:
- Marketing: 5 years (required)
**Language**:
- English (required)
- Arabic (required)
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