Marketing Executive I Real Estate I Shared Services

4 months ago

Dubai, United Arab Emirates Al-Futtaim Full time

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

**Overview of the role**:
To assist in the delivery of superior turnover driving plans and flawless execution. Role includes execution of the marketing plan, delivery of DFC Mall communications, development and delivery of in-mall experience events, ensuring and managing retailer relations, suppliers and marketing operations delivery including hoardings, artwork and total customer experience.

**What you will do**:
**Responsible for**:
**Strategies and Plans**:

- Contribute to the development of the Mall annual marketing plan
- Assist the Retailers and gain their commitment to of delivery of marketing plan
- Execute strategies, plans and implementation for Mall’s key campaigns
- Ability to effectively communicate to the management Team to solicit buy in and ownership
- Assist to deliver post analysis for all major activity ensuring agreed debrief template is used to communicate results and learnings. Share debrief and future implications with all key stakeholders
- Monthly competitor reports.

**Operations / Supplier Coordination**:

- Liaises with suppliers for quotations.
- Coordinates with suppliers for installation and dismantling of signage’s.
- Coordinates with the agency and suppliers on new in-mall branding or signage
- Coordinates the marketing team to install and dismantle retailers store promotions, special offers etcmall wide.
- Liaison with suppliers for branding and all signages for mall and retailers.

**Budgeting and Financial Management**:

- Achieve** **economies of scale through sharing of best practice in the market
- Deliver marketing activities and events within the agreed budget
- Identify and implement cost savings in production and purchase of promotional materials and events items.
- Assist to effectively negotiate fee for service with external suppliers
- Assist in the delivery and Management of purchase orders, accruals and preparation of invoices for** **accounts payable.

**Events & Promotions**:

- Events & Promotions operations support.
- To assist the events and promotions team as/when required with on the ground assistance/ 3 way quotations/weekend and public holiday work schedules.
- Support event function by logging event feedback forms and registration to maintain events database
- Ensure communicating mall’s activities and events to retailers, other support functions.
- Contribute to events plans and prepare logistics plan with timeline
- Negotiate deadlines and fee structure with external suppliers and ensure they are achieved
- Work with external suppliers to deliver materials, brochures, goods and service

**Social Media Monitoring**:
Ensure updating Social Media team with all events and Marketing activities when required

**Retailers Relations**:

- Assist to manage retailer relations for assigned retailers
- Ensure all retailers database up to date specifying all point of contact from operations, marketing, store managers
- Assist to communicate all marketing activities to retailers
- Organize sessions with retailers to discuss all marketing activities and manage expectations
- Assist to prepare marketing plan for retailers that will contribute to the main marketing plan
- Project planning
- Assist to develop PR plan with the assigned agency to highlight the retailers

**Digital**:

- Assist to update website with relevant information and timely audits
- Social audits of content v competitors
- Effectiveness review of social media activities
- Weekly content collection and liaison with retailers for content

**Job Context**:

- Preparation, ownership and administration of retailer engagement plan
- Events management
- Operating within agreed budget
- Minimising costs and optimising ROI
- Negotiation with suppliers & stakeholders
- Liaise with external parties and getting the necessary leverage/ exposure for the company
- Retailer interaction, meetings, and presentations
- Commercial awareness

**Required skills to be successful**:
**Job specific skills**:

- Planning, organization and coordination skills
- Excellent English skills
- Ability to communicate clearly and concisel

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