SEO Executive
7 months ago
In depth Knowledge of search engine algorithms and ranking factors
- Critical thinking
- Prioritization
- In depth knowledge in graphic and web designing
- Project Management
- Research Minded
- Analysis and decision making ability
- Flexibility
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
**Requirements and skills**
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
**Salary**: AED2,000.00 - AED2,100.00 per month
Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (preferred)
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