Digital Marketing Executive
5 months ago
**Responsibilities**:
- Develop and execute effective SEO strategies: Conduct thorough keyword research to identify target keywords and optimize website content accordingly.
- Perform on-page optimization including meta tags, header tags, URL structure, and content optimization.
- Implement off-page optimization techniques such as link building and social media engagement to improve website authority.
- Monitor and analyze website performance using tools like Google Analytics and Search Console, making data-driven recommendations for improvement.
**Manage online advertising campaigns**
- Create and manage paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Snapchat, Tiktok, Amazon, Ebay, or other relevant platforms.
- Develop ad copy and creative assets for different platforms and target audiences.
- Conduct A/B testing to optimize ad performance and increase conversion rates.
- Monitor ad performance metrics, analyze data, and provide insights and recommendations for campaign optimization.
- Stay up-to-date with the latest trends and changes in online advertising platforms to ensure optimal campaign performance.
**Perform competitive analysis**
- Monitor and analyze competitor SEO strategies and advertising campaigns.
Identify opportunities for improvement and develop strategies to stay ahead of competitors.
- Conduct regular audits of competitor websites and analyze their backlink profiles.
**Collaborate with cross-functional teams**
- Work closely with content creators, web developers, and designers to ensure SEO best practices are integrated into website development and content creation processes.
- Collaborate with the marketing team to align SEO and advertising efforts with overall marketing objectives.
- Provide guidance and recommendations on website architecture, content structure, and user experience to improve SEO performance.
Stay updated with industry trends and best practices
- Keep abreast of industry trends, algorithm updates, and changes in search engine policies.
- Attend relevant conferences, webinars, and training sessions to enhance knowledge and skills.
- Share knowledge and insights with the team and contribute to the overall improvement of SEO and advertising strategies.
**Requirements**:
- Bachelor's degree in marketing, business, or a related field (or equivalent work experience).
- Proven experience in managing SEO strategies and online advertising campaigns.
- In-depth knowledge of SEO techniques, keyword research, and on-page/off-page optimization.
- Familiarity with paid advertising platforms such as Google Ads, Facebook Ads, or similar.
- Proficiency in web analytics tools such as Google Analytics and Search Console.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent communication and collaboration skills.
- Up-to-date knowledge of industry trends and best practices in SEO and online advertising.
- Certifications in SEO and online advertising platforms (e.g., Google Ads certification) are a plus.
Join our team as an SEO Analyst + Ads Specialist and contribute to the growth and success of our clients by implementing effective SEO strategies and optimizing online advertising campaigns.
**Salary**: AED4,000.00 - AED5,000.00 per month
**Experience**:
- SEO: 3 years (preferred)
- Google Adwords: 3 years (preferred)
- Facebook Ads: 3 years (preferred)
- Amazon Ads: 1 year (preferred)
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