Digital Marketer

4 weeks ago


Dubai, United Arab Emirates Goldcoast Real Estate Full time

**About Gold Coast Real Estate**:
Gold Coast Real Estate is a prominent and well-established real estate firm based in the heart of Dubai. With a rich history of excellence and a dedication to providing top-notch real estate solutions, we are committed to delivering the best for our clients and fostering a culture of growth and success for our team members. Gold Coast is an equal opportunity employer. We encourage individuals from all backgrounds to apply.

**Job description**:
**Key Responsibilities**:

- Oversee the implementation and optimization of AdSense, landing pages, Google Tag Manager (GTM), and Search Console.
- Ensure the website is user-friendly, up-to-date, and aligned with digital marketing strategies.
- Manage laptops and resolve hardware/software problems to maintain a smooth workflow.
- Develop and execute digital advertising campaigns for lead generation on platforms like Facebook, LinkedIn, Instagram, and TikTok.
- Utilize pixel tracking to monitor and optimize ad performance.
- Create visually appealing and effective graphics for marketing materials.
- Proficient in graphic design tools such as Canva, Adobe Creative Suite (PS, PP, Cr).
- Utilize WordPress to manage and update website content regularly.
- Ensure that all digital content aligns with the brand's visual identity and messaging.
- Utilize Google Analytics (GA4) and Google News for comprehensive data analysis.
- Generate reports to measure the effectiveness of digital marketing efforts and make data-driven decisions.
- Implement SEO strategies across the website for improved visibility.
- Manage a large number of keywords (approximately 16,000) and cultivate free backlinks to enhance online presence.
- Communicate with managers to establish goals, outcomes and timelines for deliverables.
- Strong understanding of Premiere Pro.
- Analyze market trends, competitor strategies, and target audience behavior to identify opportunities for growth.
- Create compelling and informative content, including blog posts, articles, and visual assets, to showcase properties and establish industry expertise.
- Utilize multimedia formats, such as videos and virtual tours, to enhance property presentations.

**Qualifications**:

- Bachelor's degree in Marketing, IT, or a related field.
- Proven experience in digital marketing in real estate.
- Proficiency in digital marketing tools such as AdSense, GTM, and Search Console.
- Experience with various digital advertising platforms, including Facebook, LinkedIn, Instagram, and TikTok.
- Graphic design skills with proficiency in Canva and Adobe Creative Suite.
- Expertise in WordPress for website management.
- Familiarity with Google Analytics (GA4), Google News, and pixel tracking.
- In-depth knowledge of SEO strategies and backlinking techniques.

**How to Apply**:
**Salary**: AED4,000.00 - AED5,000.00 per month



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