Assistant Ecommerce

2 weeks ago

Abu Dhabi, United Arab Emirates Anantara Full time

Company Description

A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.

**Job Description**:
**Scope and General Purpose of Job**:
Assistant Manager eCommerce & Distribution is responsible for defining the strategy and
execution of digital media and ecommerce activity for the property.
This position will support the hotel commercial strategy by developing digital marketing
and Ecommerce programs. Digital marketing efforts will include: Search Engine
Marketing, Social Media Advertising.
This position will also oversee Ecommerce activity including the management of the
hotel’s web sites and mini-sites in line with corporate guidelines together with marketing

**Key Duties and Responsibilities**
Please note that this is not an exhaustive list of everything that needs to be done. Minor Hotel
employees always find new ways to look after the business, their guests, and their colleagues.
Within this, the key responsibilities for this position are:
**Electronic Distribution**
To implement Minor Hotel long-term Electronic Distribution Strategy working in line with
corporate/regional guidelines.
To implement the global and regional strategy for online travel agents to represent hotels
and to implement SOPs for various International & Regional Online Travel Agents
covering commercial terms, top source and guest geography markets, content
management procedures, billing & payment information, etc plus tracking procedures
and connectivity issues.
To monitor and report on the hotels’ effective use of electronic distribution tools and
procedures in areas of business intelligence to maximize the competitive advantage in
the marketplace.
Manage the channel manager and interfacing of new channels in conjunction with the
revenue and reservations team.
E-Commerce
Coordinate the development of e-Commerce tactics for the property in line with
corporate guidelines, including SEO, SEM campaign preparation and analysis. Advise
hotel and measure and report on results.
Implement best practice rules to optimize content (images, content, links, and accurate
the Marketing & Communications team on corrective actions.
Support the website functionality for the development and sending of consumer and
response.
Develop measure and optimize ROI on new traffic generating channels.

**E-Commerce - Hotel website management, mini-site development management, etc.**
Develop Ecommerce strategies and best practices for the hotel web site such as content
management, traffic driving tactics and strategies
Work closely with Marketing Communication team to maintain relevant and search
oriented key words and is up to date and optimized
conventional and unconventional internet advertising/acquisition models
Work with and manage agency to ensure PPC and SEO plans strategically and
efficiently fit each individual hotel’s goals and objectives
Communication managers. Responsible for setting up accounts with approved vendors,
drive quarterly/annual activity calendar, generating quarterly performance reports and
conducting regular database audits.
Develop measure and assist in executing social media activity, which will include
assisting Marketing Communication managers put together creative strategies to
generate Fan Base, working with agency on tagging and monitoring social media
performance using approved tools. Also be responsible to drive/evaluate business case
documents put together by hotels for use of Facebook or other social media channel
requests.

**Total Digital Strategy (Diving all F&B, Spa, MICE and B2B Digital functions)**
To assist in the implementation of additional digital channels for F&B, Spa MICE
including booking engine.
Develop a digital advertisement strategy for F&B, Spa, MICE and digital B2B according
to the global roadmap.
Drive property level campaign for each of the outlets that have high retail value
Ensue that F&B outlets work with the respective food aggregator of their region or
developpe their own delivery methodology where possible.
Review the conversion of RFP in website and implement strategies to help sales to be
improve responsiveness.
Revenue Management and Pricing
To assist the revenue team at each property in maximizing revenue and yield through
business trend analysis, highlighting areas of opportunity in digital and distribution
strategies on an ongoing basis.
To monitor and control that the distribution through all channels is in line with Minor
Hotels’ Distribution strategy and closely monitor business shifts between channels
(Channel Management).
To monitor and control that the Dynamic Pricing Strategies is adhered to and promoted
with global and local distrib

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