Head of Performance Business Unit

3 months ago

Dubai, United Arab Emirates Itcan Full time

**Summary of role**:
You will join ITCAN as head of Performance Marketing. You will be
accountable for setting up, implementing and managing a new
business unit. Performance Marketing strategies are extremely
important for our success, so your role will play a crucial impact in
achieving our business goals and objectives. We are expecting you to
have experience and a big passion for influencer marketing, digital
technologies and driving client success

**Responsibilities**
- Maintain PnL sheets and provide analysis around ROI, campaign performance, and conversion patterns to help optimize all campaigns.
- Driving client partnership with strategic influence and intent, whilst being the focal point for day-to-day client interaction, digital campaign planning and service delivery.
- Lead the Account Management and Influencer Marketing team to plan, create and implement performance campaigns.
- Support performance marketing activity across additional channels and work closely with multiple stakeholders to implement, optimize and report on performance.
- Interpret the client’s business needs into clear action plans.
- Oversee and deliver high-quality performance campaigns end-to-end, in line with agreed brand plans and objectives.
- Performance Analysis; analyze performance and understand the details and effectiveness of each campaign and adopt a continual test-and-learn approach to all performance marketing activities.
- Research and analyze performance drivers to improve future campaign profitability/growth and contribute towards yearly marketing budgets, KPIs and sales forecasts.
- Interpret digital trends, unlocking new and relevant growth opportunities across the business.
- Lead clients' campaign advertising strategies and provide superior customer service to ensure the utmost client satisfaction.
- Ensure the strategic excellence of team outputs in response to client briefs. Retain clients and build strong, trusting relationships.

**Lead The Teams (AM & INF)**:

- Maximize team output and efficiencies through coordinating team workflow, with responsibility for all team work in progress.
- Mentor team members and develop their skill set in accordance with their individual goals and objectives and career path.
- Play a key role in the recruitment of new team members as and when required.
- Lead the team in meeting targets.
- Produce qualitative and quantitative analysis of performance metrics.

**Qualifications**:

- Educational Qualification in Marketing, Business or related
discipline.
- Digital native, experienced in performance marketing and
influencer marketing.
- Ability to think commercially and understand the real return
on investment.
- Previous recent experience working in an agency
environment at Senior Account Manager / Account Director Level.
- Excellent presentation, communication, and negotiation
skills, with experience liaising with clients at senior level.
- Demonstrable commercial experience with experience
growing revenues and effectively managing budgets for
major brand campaigns.
- Strong experience in participating in new business
pitches.
- Excellent organizational and time management skills with
strong attention to detail.
- Management reporting experience is essential.
- Department
- Performance Account Management
- Locations
- Dubai
- Remote status
- Hybrid Remote

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