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Brand Experience Manager

1 month ago

Dubai, United Arab Emirates Al-Futtaim Full time

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

**Overview of the role**:

- The primary focus of the role will be to strengthen and enhance the physical and digital presence of Al-Futtaim Electric Vehicle company brands through energizing and engaging content and experiences across all touch points including social media, physically owned network of sales and aftersales, experience spaces such as events/ exhibitions /malls and sponsored programs where the brand is presented and to ensure the success of customer lifecycle management by developing customer experience insights and implementing initiatives in helping the business increase the overall satisfaction scores and value for the customers.

**What you will do**:

- Responsible for standardizing the experience across all Al-Futtaim EV company showroom, events, social and CRM (customer relationship management), based on the agreed Brand CI (customer intelligence) and guidelines which focuses on customer centricity.
- Lead exciting initiatives around electrification which will include planning. coordinating partnerships and ensuring processes to ensure our brand projects and are delivered on time and produce the desired results.
- Plan and implement the annual activation and sponsorship calendar with an aim to increase high quality and engaging presence across all active markets with a key focus on generating additional sales, awareness and aftersales leads as well as improving brand perception through innovative collaborations.
- Work collaboratively across brands’ senior marketing managers and become their inhouse event agency to plan all product launches and events as per the brand standards and customer journey including all internal events.
- Developing a brand experience program that helps elevate Al-Futtaim Electric Vehicle company perspective and brings it to the forefront of the future of clean energy in the UAE.

**Required Skills to be successful**:
1. Sponsorship planning and strategy, including execution, maximizing properties.
2. Successful implementation of the Brand standards.
3. Establish and maintain relationships with third parties/vendors engage with a new segment of audience and develop future brand lovers.
4. Developing project scopes and objectives, involving all relevant stakeholders, and ensuring technical feasibility.

**About the Team**:

- Reporting to the General Manager Marketing and will work closely with the Marketing team to become a key influencing company in the electrification category and be the brand experience connection between all locations and the marketing team.

**What equips you for the role**:

- Bachelor's Degree
- 5-6 years' experience in a brand and marketing environment.
- Experience in planning customer journeys from digital to physical.
- Knowledge of interpreting data and understand analytic outputs.
- Strong Project Management experience and implementing brand-led projects.
- Must have a valid UAE driver's License.
- Must be willing to travel across UAE on a regular basis.

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