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Brand Experience Manager

3 months ago

Dubai, Dubai, United Arab Emirates Al-Futtaim Full time

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands.

Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:


The Brand Experience Manager at Al Futtaim Electric Mobility Company drives impactful brand experiences across showrooms, launch events, exhibitions, mall displays, and sponsored programs for BYD and Polestar brands.


What you will do:

Planning brand experiences

  • Develop a comprehensive calendar of brand activations and sponsorships that drive brand engagement and awareness.
  • Support the organization of internal events such as staff training, teambuilding activities, and companywide celebrations.
  • Develop and implement processes to ensure brand standards are upheld at every stage and location.
  • Sponsorship planning and execution to maximize brand visibility
  • Activations with regional and local partners to strengthen community ties
  • Integration of social media and PR efforts to amplify event impact
  • Organize customer and prospect events to build brand loyalty
  • Conduct regular evaluations and adjust strategies based on feedback and performance data.
Cross-team collaboration

  • Work closely with senior marketing managers to plan and execute product launches, ensuring each event meets brand standards and enhances the customer experience.
  • Ensure seamless customer experiences across all facilities by collaborating with the customer experience team.
  • Coordinate with internal and external stakeholders to ensure all events align with brand standards and strategic goals.
Projects management

  • Assist in the development of brand experience budgets by providing insights into historical spending and anticipated costs.
  • Oversee the execution of all projects, ensuring they are delivered ontime, within scope, and within budget.
  • Develop detailed project scopes and objectives in collaboration with stakeholders
  • Ensure technical feasibility and allocate resources effectively
  • Maintain strong relationships with thirdparty vendors to ensure highquality deliverables
  • Uphold strict adherence to company procurement policies and procedures in all financial transactions.

Required Skills to be successful:

  • Events management or Automotive experience
  • Minimum of 6 years' experience in brand experience management
  • Excellent communication skills
  • Project management experience

About the Team:

You will be reporting to GM - Marketing

What equips you for the role:

  • Bachelor's Degree or equivalent.
Minimum Experience: 6-8 years of experience in organizing brand events either on the agency or client side.

Job-Specific Competencies:

  • Proven experience in organizing both large and smallscale events, including product launches.
  • Demonstrated ability to manage projects with a strong track record of timely deliverables.
  • Effective communication with stakeholders, ranging from senior managers to frontline associates.
  • Innovative problemsolving skills to overcome challenges and enhance brand experiences.

About Al-Futtaim Automotive

A major division of the UAE-based Al-Futtaim Group of companies,
Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.

Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world's most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors.

Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.

We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.

What keeps the company moving f