Content Manager
5 months ago
Content Manager
GroupM- Dubai
**Organization Profile**
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, and EssenceMediacom and cross-channel performance (GroupM Nexus), GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. The agencies that comprise GroupM are all global operations with leading market positions.
**Reporting to**: E- Commerce Director
**Key responsibilities of the role**:
- Build creative content strategy for Brand Stores, product pages basic and enhanced content and retail media creative design.
- Provide creative recommendations based on best practices, brand content audit and competitive analysis across retailer landscape
- Ecommerce campaign ideation and creative recommendations based on brand briefs.
- Stay up to date on the latest creative requirements and best practices of retailers.
- Project management: oversee designers and copywriters to produce and deploy best-in-class and innovative ecommerce content on retailers
- Be able to convert insights and learnings from digital shelf tools into recommendations and ideas for improvement on clients content
- List and manage products for clients on different retailers across markets
- Manage Amazon Vendor/Seller Central and Noon Seller Lab
- Work with retail media and digital teams to deliver 360 ecommerce campaigns
**Experience Required**:
- 4+ years of experience in working with third party retailer platforms, MENA experience is preferred.
- Arabic is a bonus.
- Basic knowledge and know-how of Adobe Creative Suite is a bonus.
- Retail Media knowledge is a bonus.
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