Content Manager
7 months ago
Key Responsibilities:
- Content Strategy: Develop and execute a comprehensive content strategy that supports the organization's objectives, brand identity, and target audience.
- Content Creation: Produce high-quality, engaging, and SEO-optimized content across various channels, including blog posts, social media, videos, and more.
- Content Curation: Identify relevant and trending content from various sources and curate it for the organization's audience.
- Content Calendar: Create and manage an editorial calendar to ensure a consistent flow of content that aligns with marketing and communication plans.
- SEO and Analytics: Monitor and optimize content for search engine performance and use analytics to track content engagement and adjust the strategy accordingly.
- Content Distribution: Develop a distribution strategy to maximize the reach and impact of content through various online and offline channels.
- Brand Consistency: Ensure all content aligns with the organization's brand guidelines and maintains a consistent tone and style.
- Content Governance: Establish and enforce content governance guidelines, including permissions, version control, and archiving.
- Content Promotion: Develop and implement promotion strategies to increase content visibility and engagement.
Qualifications:
- Education: A bachelor's degree in marketing, communications, journalism, or a related field is preferred.
- Proven Experience: At least 3-5 years of content management or content marketing experience in a related industry.
- Exceptional Writing Skills: Strong writing and editing skills with an emphasis on grammar, punctuation, and style.
- Content Strategy: Proficiency in developing and implementing content strategies that drive business objectives.
- SEO Knowledge: Familiarity with SEO best practices and tools to optimize content for search engines.
- Analytical Skills: Ability to use data and analytics to measure content performance and make data-driven decisions.
- Creativity: A creative mindset to develop engaging and innovative content ideas.
- Project Management: Strong project management skills to maintain an editorial calendar and manage cross-functional teams.
- Tech-Savvy: Proficiency in content management systems (e.g., WordPress), social media platforms, and basic graphic design tools.
- Adaptability: The ability to stay up-to-date with industry trends and adapt to changing content consumption patterns.
- Interpersonal Skills: Excellent communication, teamwork, and collaboration skills to work with diverse teams and stakeholders.
**Education**:
- Diploma (preferred)
**Experience**:
- Content Writing: 2 years (preferred)
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