Market Research Manager

1 week ago


Dubai, United Arab Emirates Beiersdorf Middle East FZCO (Dubai) Full time

**I. THE COMPANY**:Beiersdorf MENA

NIVEA, Eucerin, Hansaplast and Labello are just a few examples of Beiersdorf brands which are successful all over the world. Across the Middle East and North Africa, our brands hold many no. 1 market positions. We strive to reinforce these positions by growing in strategically selected markets and delivering against consumer needs. In this regards we continue to count on intensive research, state-of-the-art technologies, perfect marketing strategies and above all our competent and dedicated employees.

**II. THE POSITION**:Job Purpose
- Define best practice and thinking in the development of market research strategies and processes for BDF MENA.
- Accountable for managing all Market Research Projects across the portfolio, with best utilization and reporting of available resources.
- Support business, categories and markets with strong business analytics - Nielsen, EPOS, Euromonitor.
- Lead the organization conversation on growth opportunities - both in existing category x markets, but also in potential white space opportunities. Lead and drive the Strategic Review Management exercise along with GM & Marketing Director.
- Constantly improve the quality, reporting and execution of results as well as stretching the resources for all research related projects.
- Inspire business strategies by putting the consumer at the heart of everything we do through facilitating a deep consumer and shopper understanding within our categories resulting in exceptional insights.
- Proactively communicate relevant information to key business stakeholders.



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