Digital Marketing
6 months ago
Position Overview: We are seeking a talented and experienced Digital Marketing Specialist to join our team at Ahlan Wa Sahlan Trading Co LLC. As a Digital Marketing Specialist, you will play a crucial role in developing, implementing, and managing our digital marketing strategies to enhance brand awareness, drive online engagement, and ultimately contribute to the growth of our business.
Key Responsibilities:
**Digital Strategy Development**: Collaborate with the marketing team to create comprehensive digital marketing strategies aligned with the company's goals and target audience.
Ensure content is optimized for search engines (SEO) and tailored to the preferences of different digital channels.
**Social Media Management**:Manage and maintain the company's social media profiles and presence, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and other relevant platforms.
Plan and execute social media campaigns, contests, and promotions to increase engagement and followers.
**Paid Advertising**:Plan and execute digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and more.
Monitor and optimize campaigns to ensure maximum ROI and adherence to budget.
**Website Management**:Collaborate with the web development team to ensure the company website is up to date, user-friendly, and optimized for conversions.
Regularly monitor website analytics to identify areas for improvement and implement necessary changes.
**Data Analysis and Reporting**:Monitor, track, and analyze the performance of various digital marketing campaigns using tools like Google Analytics and social media insights.
Prepare regular reports detailing key metrics, insights, and recommendations for optimizing strategies.
**Market Research**:Stay up-to-date with industry trends, emerging digital marketing technologies, and competitor strategies.
Conduct market research to identify opportunities for growth and differentiation.
**Collaboration and Communication**:Collaborate with cross-functional teams, including sales, design, and content, to ensure consistent messaging and branding across all digital channels.
Qualifications and Skills:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Marketing Specialist or in a similar role.
- Strong understanding of SEO, SEM, social media algorithms, and content marketing strategies.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong organizational skills and attention to detail.
- Ability to work independently and manage multiple projects simultaneously.
- Knowledge of Arabic language and culture would be a plus.
**Salary**: AED3,500.00 - AED4,000.00 per month
Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (required)
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