Marketing Officer at Fortes Education

4 weeks ago

Dubai, United Arab Emirates Jobs for women in Dubai and UAE Full time

Marketing Officer at Fortes Education
- Marketing | Public RelationsListed On: 18 September 2024

Expires On: 18 October 2024
- Dubai- Fortes Education is seeking to hire an experienced Marketing Officer.Job Title: Marketing Officer
Reporting to: Head of Marketing, Assistant Marketing Manager and Business Unit Heads
Collaborators: Business unit heads

Roles & Responsibilities

Manage the Marketing Team:

- Follow checklists to execute day-to-day operations.
- Be a high performing Team Member, able to multi-task.
- Follow set goals and work towards KPIs.
- Identify new marketing trends and take initiative to receive third-party training.
- Be motivated and work with colleagues to bring out the best in them.

Marketing Budget & Business Strategy:

- Based on the marketing strategy, craft effective and efficient campaigns that are focused on growing audiences for your business unit.
- Conceptualize, develop, and implement marketing plans and strategies, course concepts, and promotional programs to drive interest and admissions.
- Working with colleagues to control segmentation, implement A/B tests, tracking, results reporting, analysis, and recommendations.

Brand Marketing:

- Based on branding strategy, prepare campaigns, including social media, PR and influencer & partnership to drive brand awareness and build demand for the business units.
- Execute the social media plan on the development and implementation of influencer partnership and social strategy to generate awareness, traffic and conversion as well as creating and managing the organic social media calendar, drive followers and community engagement.
- Briefing designers, videographers, photographers with clear briefs for branding and marketing requirements of collaterals, campaigns.
- Work with agencies, consultants, freelancers and other suppliers including contract negotiation and management.
- Manage and ensure the website is contemporary & updated.
- Organize and manage PR and major online and offline events.

Performance Marketing:

- Work with the Digital Team to present monthly reports to the Head and Assistant Marketing Manager. Understand campaign results, and consumer trends in order to translate results into actionable insights.
- Work with the Digital Team to identify strategic keyword volume opportunities, across markets and languages, to develop and implement an inbound marketing strategy that will form a key part of the acquisition and content strategy.
- Prepare paid marketing campaigns, including PPC, SEO, Affiliates, Paid Social, Refer A Friend and Media Planning to deliver forecast traffic and conversion goals.
- Prepare content and work with IT Team to maintain and innovate on an effective, lead-generating website and improve the online user experience for prospects, leads, and customers.

Marketing Automation:

- Produce content for marketing automation strategy.
- Create a customer profiling strategy.
- Present consumer database acquisition strategy to drive opt-ins.

Reporting & Budgeting:

- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
- Create metrics reports on marketing and sales activities, effectiveness, and business impact
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
- Monitor and maintain data quality within the marketing database.
- Report on the effectiveness of marketing campaigns using pre-determined KPIs.

Offline Marketing:

- Implementation of ATL / BTL activities across the business unit that includes Radio, Billboard, Media Planning & Buying to maximize brand awareness and visibility.
- Experience in handling PR, Media & Agencies to execute various marketing campaigns.
- Creation and delivery of PR, press releases, advertisements, print ads, publications and other marketing collateral & materials.
- Analyze market trends, compare and track the competition, summarize findings and provide comprehensive reports with recommendations to the business enabling further business growth.
- Plan and manage all production-related tasks such as Signage, Branding, Graphics, Collateral, etc.
- Handle on-site photography and videography as required to be used in various marketing activities and programs.
- Plan, Manage and Execute all events for the company including Promotional Events, Open Houses, Trade Fairs, Enrollment Drives, etc. Execute all events in a timely manner, adhering to corporate and branding guidelines. Ensure good response and lead generation.

Vendor Management:

- Have existing relationships with external vendors, magazines, publications, PR companies and media.
- Deepen these relationships to ensure the most effective messaging and positioning of the organization.

Community Engagement
- Engage other organizations within the community.
- Liaise with freelancers fr

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