Field Sales Manager(Fmcg)
1 week ago
**Key Responsibilities**:
- **Sales Strategy Development and Execution**:
- Formulate and implement the sales strategies and objectives for the assigned area to achieve revenue targets.
- Identify new business opportunities and expand the company’s footprint by securing new accounts or enhancing relationships with existing customers.
- **Team Management**:
- Lead and motivate the field sales team to meet individual and team sales goals.
- Provide training, coaching, and development support to the sales team.
- Conduct regular performance evaluations and provide constructive feedback.
- **Sales Forecasting and Reporting**:
- Monitor market trends, customer feedback, and competitor activities to develop sales forecasts.
- Ensure accurate and timely reporting of sales activities, performance, and market insights to senior management.
- **Distributor and Retailer Relationship Management**:
- Establish and maintain strong relationships with key distributors, retailers, and wholesalers.
- Ensure timely delivery and distribution of products to the right outlets.
- Work closely with the retail network to improve visibility and positioning of the products.
- **Market Intelligence**:
- Analyze customer and market data to identify areas of opportunity and potential threats.
- Track competitor activities and develop counter strategies to protect market share.
- **Promotions and Marketing Support**:
- Work in collaboration with the marketing team to execute promotional campaigns, discounts, and offers in the field.
- Monitor the effectiveness of promotions and suggest improvements based on customer feedback.
- **Sales Targets and Performance**:
- Set realistic but ambitious targets for the sales team in line with company goals.
- Ensure the team consistently achieves or exceeds sales targets through effective planning and execution.
- **Product Knowledge and Training**:
- Keep up to date with the latest product information, features, and benefits.
- Provide training to the sales team on new products and promotional activities.
- **Customer Service and Satisfaction**:
- Address and resolve any customer complaints or issues in a timely and professional manner.
- Ensure high levels of customer satisfaction to foster long-term relationships.
**Skills & Qualifications**:
- **Education**: Bachelor’s degree in Business, Marketing, or related field. MBA (preferred).
- **Experience**: 3-5 years of experience in sales, with at least 2 years in an FMCG field sales role.
- **Knowledge**:
- Strong understanding of FMCG products, market trends, and sales techniques.
- Proficient in using CRM tools, MS Office Suite, and other sales-related software.
- **Skills**:
- Excellent leadership and team management skills.
- Strong negotiation, presentation, and communication skills.
- Problem-solving and decision-making ability.
- Ability to work under pressure and meet deadlines.
- Deep knowledge of the local market and consumer behavior.
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