Manager - Consumer
4 weeks ago
Description
**Role Overview**
An Account Manager (AM) must have proven skills across Digital, planning, creative and strategic thinking, as well as the ability to manage accounts and account teams. An AM will be able to draw upon previous specific sector experience in order to provide clients business with specific industry knowledge. Your industry knowledge will be complimented by your sector specific client servicing skills as well as specific media relations with key journalists in both horizontal and vertical media. You will have a strong understanding of the role of digital and how it fits within the communications mix. Your excellent industry specific media contacts will facility your ability to write and sell in stories to the press in order to optimise the client’s coverage.
**New Business**
An Account Manager will work closely with the director on new business development, particularly in the following areas:
- Digital capabilities - how to integrate digital and content strategy into the new business process and showcase expertise to potential clients
- Proposal writing - developing well written, creative new business proposals
- Pitch involvement - acting as a key presenter in new business pitches, using a convincing and professional style utilising your specific sector knowledge to help win the business
- Market research - using company facilities to extract and assimilate information for new business pitches/proposals in your specialist industry area
- Specialist Industry Knowledge - has at least three years experience within a specialist field, which relates heavily to current client portfolios in the Practice Group. This industry knowledge is particularly salient with regard to your ability to win business within your specialist sector area.
**SMART Working Practices**
- Time management - prioritising workload to ensure you meet deadlines and objectives set by directors for each client - within the time allocated - and reporting to team members on progress
- Timesheet Management - Ensure that your timesheets are completed on a timely basis and inline with contractual requires
- Working to activity plans - attending status meetings to ensure you understand client objectives and deadlines. Planning own work and meeting all commitments against activity plans
- Ability to utilise social media analytical tools
**Account Team Management and Team Building**
Contributing guidance and ideas for the account teams to implement and develop client work, an Account Manager will work with junior team members to challenge them and improve skills.
**The role specifically involves the following areas**:
- Team time management - developing monthly client workplans with the account director and delegating/monitoring these to ensure junior team members clearly understand their priorities and are able to meet the demands. Managing time spent on clients at all times and to help other team members to manage time effectively
- Briefing/informing the team - taking briefs from client and communicating goals, guidelines, deadlines to team
- Hosting meetings - chairing client and internal meetings, always ensuring team members are fully briefed and understand their role within the meeting
- Actions should be distributed and agreed across the team and meetings should be conducted in a timely and professional manner
- Team motivation - inspiring team members to meet objectives by communicating tasks and actions in a clear and fair way. Always offering support and guidance to junior staff. As a key member of the account handling team you are able to enthuse both team members and clients a like
- Team guidance/ideas - providing input, guidance and feedback to all team members on client related work, being approachable for support to junior staff at all times
- Assisting and developing executives - providing support and coaching to junior members of team whenever possible, taking the time to explain and develop written, media relations skills and digital executions, including content management
- Working with team - being a strong team player with the ability to build morale within the team, remaining keen to share information as well as learn from other team members
- Motivation - demonstrating energy and enthusiasm to on-going work and projects at all times. Your commitment and loyalty to the company will be unquestionable. Your motivation to work well in a team environment will be demonstrated through your strong communication style with fellow colleagues to the point that you are able to elicit their ideas, experience and market knowledge through team meetings and feedback sessions
- Communicating with supervisors to ensure they are updated on work in progress and briefed when having difficulty achieving required results. You are also keen to listen to other members of the team and value their input on client related issues
- Genuine interest in technology, content and digital innovation in the PR industry.
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