Consumer Brand Manager

1 month ago

Dubai, United Arab Emirates Pfizer Full time

The Consumer Brand Manager for the Gulf Paxlovid, will report directly to the Vaccines Category Lead and will be responsible for leading the development and execution of marketing strategies for Gulf Consumers during EUA (Emergency Use Authorization) and transitioning to full commercial launch post approval.

Focus areas will be based on the following:

- Develop marketing plan and strategy
- Drive voice of customer insights
- Drive segmentation of audiences across markets to optimize messaging and GTM plans
- Collaborate with the Paxlovid Brand manager to deliver breakthrough campaigns and promotional efforts.

POSITION RESPONSIBILITIES:
_(the main results the job holder is accountable for delivering)_

The Consumer Brand Manager will lead the development and management for multiple consumer initiatives, including but not limited to:

- Innovative Partnerships geared towards providing a rapid and seamless experience for consumers.
- Develop the overall consumer strategy for all consumer segments to strengthen appropriate use of Paxlovid.
- Manage the consumer media plan by making new digital assets and enhancements & investment re-distribution recommendations (if necessary.
- Lead the final planning process and help execute broad and targeted brand awareness tactics.
- Identify patient advocacy and partnership opportunities at the local level to drive patient education and engagement in targeted risk populations in close collaboration with public affairs groups; manage consumer advocacy partnerships.
- Develop and maintain key partnerships in alignment with Pfizer Corporate Affairs colleagues as appropriate.
- Partner with Pfizer BAI (Business Analytics & Insights) to ensure that all consumer tactics are measurable to drive future channel investment decisions and continuous improvement of consumer assets.
- Responsible for managing the consumer budget to optimize resource allocation in support of brand objectives.
- Identify current and anticipate future market opportunities for and competitive threats to category leadership, with a focus on digital innovation.
- Collaborate and align with global, HCP marketing, medical, legal, vaccines, etc to ensure a synergistic franchise approach to deliver business objectives.
- Leads efforts to develop innovative and integrated digital omnichannel strategies to build proficiency in Customer Experience; develop tactics to communicate brand messages effectively and efficiently to customers, with interconnected and consistent provider journeys across solutions.
- Shapes and leads the development of rapidly created agile and modular content using available tools.
- Uses streamlined content testing and actively identifies gaps to inform new content development
- Embeds foundational analytics capabilities (e.g., global dashboards, tracking/reporting of metrics and KPIs) via coordination with global analytics teams and rapidly adjusts engagement approach based on new insights.
- Adopts best practices for leveraging go to market solutions in HCP engagement; provides feedback and share voice of customer to internal partners for solution evolution.
- Designs and executes an integrated Global Category Brand Marketing Strategy and resource plan and dynamically adapt strategy to reflect changing market conditions (e.g., competitor moves).
- Uses real-time customer behavior to sharpen customer segmentation and execution of marketing mix - delivering content that is more relevant and timelier.
- Adopts best practices for omnichannel marketing activities to improve efficiency (e.g., deep understanding of analytics to efficiently interpret complex dashboards), aligns with Paxlovid Country Brand Lead on execution of consumer brand strategy and tactics.
- Works with digital to ensure search engine optimization (SEO) is incorporated into marketing tactics to ensure that our channels are at the top of search engines as these drives how many visitors go to our channels.
- Must be customer obsessed and a proactive and active listener.
- Ability to understand the different messaging needed for different generations.
- Strong leadership skills with ability to cascade Pfizer’s culture, attract top talent, empower colleagues, motivate, and inspire team to exceed expectations.

ORGANIZATIONAL RELATIONSHIPS
- Report to Category Lead, Vaccine.
- Connection to SMEs.
- Work in close collaboration with Marketing, Medical, PHI, PCA, Communications, Operations, BAI and Corporate Affairs at Country level and all necessary XF Teams. Externally, role may interact with societies, companies (Diagnostics, Telemedicine, Pharmacy) and/or KOLs/DOLs.

FINANCIAL ACCOUNTABILITY/RESOURCES MANAGED
- Supervision: Indicate_ the typical number of Colleagues managed. Include direct & indirect reports, matrix responsibility and or additional resources (i.e., contingent workers), as applicable.
- Budget Responsibility
- Yes
- Number of reports
- N/A
- Geographic Scope
- Gulf

EDUCATION AND EXPERIENCE
- Bachelor’s De

  • Consumer Brand Manager Jobs in Dubai | Pfizer Careers

    1 month ago

    dubai, United Arab Emirates Pfizer Full time

    Consumer Brand Manager Jobs in Dubai | Pfizer CareersJob Responsibilities:Digital Branded and Unbranded Assets (Search, email, social, display, websites); patient education materials.Innovative Partnerships geared towards providing a rapid and seamless experience for consumers.Develop the overall consumer strategy for all consumer segments to strengthen...

  • Brand Manager

    4 weeks ago

    Dubai, United Arab Emirates Carter Murray Full time

    Location Dubai - Contract Type Permanent - Posted Posted 3 hours ago - Start Date ASAP - Industry FMCG/Consumer Goods - Expiry Date 2023-01-24 Carter Murray have exclusively partnered with a prestigious consumer goods organisation to find them a Brand Manager. You will be responsible for building the organisations brand and raising brand awareness in the...

  • Brand Manager

    1 month ago

    Dubai, United Arab Emirates Carter Murray Full time

    Location Dubai - Contract Type Permanent - Posted Posted 1 hour ago - Start Date ASAP - Industry FMCG/Consumer Goods - Expiry Date 2023-02-16 Carter Murray have exclusively partnered with a prestigious consumer goods organisation to find them a Brand Manager. You will be responsible for building the organisations brand and raising brand awareness in the...

  • Talent Manager | Brand Ripplr Dubai

    2 weeks ago

    dubai, United Arab Emirates Brand Ripplr Full time

    Talent Manager | Brand Ripplr DubaiBrand Ripplr is the MENA region’s leading influencer marketing platform providing front-to-end strategy and campaign management solutions for influencer marketing campaigns backed by data and analytics.Company Overview: Brand Ripplr is a forward-thinking agency specializing in digital marketing, content strategy, and...

  • Brand Manager

    4 weeks ago

    Dubai, United Arab Emirates WEETAZ Full time

    Develop and execute marketing strategies to enhance brand awareness and drive business growth. Conduct market research to identify consumer trends and competitor activities. Oversee advertising campaigns and manage product launches to ensure brand consistency. Analyze marketing metrics and consumer feedback to optimize brand positioning and...

  • Brand Manager

    4 weeks ago

    Dubai, United Arab Emirates Greenhouse Foodstuff Trading LLC Full time

    Co-managing the team consisting of a Junior Brand Managers - Develop the business in Retail and Food Service channels by meeting key clients and expanding product distribution and listing - Working closely with supply chain and warehouse team to ensure proper stock availability and meeting sales targets - Liaising with more than 30 principals for all...

  • Brand Manager

    4 weeks ago

    Dubai, United Arab Emirates Nestle Full time

    **Brand Manager - Dairy **POSITION SNAPSHOT** Location: Dubai, UAE Company: Nestlé Middle East - Head Office Role: Brand Manager Business Unit: Marketing *** When you think Nestlé, what’s the first thing that comes to mind? We might be known as the world’s biggest food and beverages company, but much more goes into the DNA that makes us who we are....

  • Brand Manager

    5 days ago

    dubai, United Arab Emirates WEETAZ Full time

    Develop and execute marketing strategies to enhance brand awareness and drive business growth.Conduct market research to identify consumer trends and competitor activities.Oversee advertising campaigns and manage product launches to ensure brand consistency.Analyze marketing metrics and consumer feedback to optimize brand positioning and...

  • Brand Manager

    1 month ago

    Dubai, United Arab Emirates Anzaa Consultants Full time

    Our client is a leading FMCG multinational with wide operations across the MENA region. Looking to hire a Brand Manager based in Dubai.ResponsibilitiesYoull be responsible for handling the Nonfood category. End to end Category Product and Brand Management Annual Budgeting Marketing and Sales Plan P&L NPD Research Consumer Insights ATL BTL Digital Marketing...

  • Brand Manager

    4 weeks ago

    Dubai, United Arab Emirates Salt Recruitment Full time

    Our Client is currently looking to hire a skilled and Creative Brand Manager to join their team. **Key Responsibilities**: - Leading the coordination and implementation of the brand roadmap, aligned with business and brand objectives. - Planning, implementing, controlling, and reviewing brand performance events/activities, product launches, promotions,...

  • Marketing Manager

    1 month ago

    Dubai, United Arab Emirates Ignite Search & Selection Full time

    The Role Are you a seasoned Marketing Manager with a passion for consumer electronics? We're on the lookout for a dynamic individual to join our client's team in the vibrant Consumer Electronics industry. In this role, you'll be responsible for shaping and executing marketing strategies that captivate audiences and drive brand success. From crafting...

  • Brand Manager

    1 month ago

    Dubai, United Arab Emirates Robert Walters Full time

    Propose sales volume & value for each Brand & SKU in the brand group; given planned marketing effort in order to be aligned w/t the Marketing plan objectivessEnsure the delivery of brand targets (KPIs) including profitability, market share, consumer satisfaction & top of mind awareness to enable the company to achieve the defined Marketing plan...

  • Dermatology Brand Manager

    2 months ago

    Dubai, United Arab Emirates Marina Dermatology and Medical Center Full time

    **We are looking for a Brand Manager for a premium aesthetic clinic in Dubai.** **Responsibilities** - Analyze brand positioning and consumer insights - Lead creative development to motivate the target audience - Measure and report performance of all marketing campaigns, and assess ROI and KPIs - Monitor market trends, research consumer markets and...

  • Brand Manager

    1 month ago

    Dubai, United Arab Emirates Caliberly Full time

    Job Details Employment Type full_time Industry Health & Beauty Care Salary AED 17000.00 - 18000.00 Location Dubai, United Arab Emirates Date Posted August 18, 2023 About the Job **The Role**: - Defining and implementing marketing activities that support our brands. - Conveys market research and end user surveys to define adequate activities and...

  • Brand Manager

    1 month ago

    Dubai, United Arab Emirates Anzaa Consultants Full time

    Our clientis a leading FMCG multinational with wide operations across theMENA region. Looking to hire a Brand Manager based inDubai.ResponsibilitiesYoullbe responsible for handling the Nonfoodcategory. End to end Category Productand Brand Management Annual Budgeting Marketing and Sales PlanP&L NPD Research Consumer Insights ATL BTL DigitalMarketing Media...

  • Brand Manager

    2 weeks ago

    dubai, United Arab Emirates Emagine Solutions FZE Full time

    We are seeking a dynamic and creative Brand Manager to join our team in the FMCG Category. As a key member of themarketing department, you will be responsible for assisting in the development and execution of strategic brand initiatives to drivebrand awareness, engagement, and sales growth. The ideal candidate should have a passion for the beauty industry, a...

  • Brand Manager

    2 days ago

    Dubai, United Arab Emirates Nestle Operational Services Worldwide SA Full time

    **POSITION VACANCY** **Brand Manager - Food** **Location: Dubai** **Category: Food** *** When you think Nestlé, what’s the first thing that comes to mind? We might be known as the world’s biggest food and beverages company, but much more goes into the DNA that makes us who we are. From the health and wellness of our consumers, the quality of our...

  • Brand Manager

    21 hours ago

    Dubai, United Arab Emirates Nestle Operational Services Worldwide SA Full time

    **POSITION VACANCY** **Brand Manager - Confec** **Location: Dubai** **Category: Confectionery** **Grade: H** *** When you think Nestlé, what’s the first thing that comes to mind? We might be known as the world’s biggest food and beverages company, but much more goes into the DNA that makes us who we are. From the health and wellness of our...

  • Brand Manager

    1 month ago

    Dubai, United Arab Emirates ORIENTAL WISEMAN GENERAL TRADING Full time

    **Position Overview**:As a Car Brand Manager, you will be responsible for overseeing and executing marketing strategies to promote and enhance the brand image and sales performance of a specific car brand within the company's portfolio. Your role will involve developing and implementing brand strategies, managing cross-functional teams, analyzing market...

  • Junior Marketing Brand Manager

    4 weeks ago

    Dubai, United Arab Emirates FERRERO Full time

    **Job Location: Dubai**: **Company description**: Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries,...