E-commerce & Digital Advertising Manager
4 weeks ago
**Key Responsibilities Shopify Store Management**:
- Manage and optimize our **Shopify store** for best user experience, conversions, and performance.
- Implement and improve **product pages, collections, checkout processes, and subscription models**.
- Ensure seamless integration of **apps, payment gateways, and fulfillment partners**.
- Monitor and improve **site speed, SEO, and mobile responsiveness**.
**Digital Advertising & Performance Marketing**:
- Plan, execute, and manage **paid ad campaigns** across **Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, and other platforms**.
- Optimize ad **budgets, targeting, creatives, and bidding strategies** to maximize ROAS (Return on Ad Spend).
- Run **A/B testing** on ads, landing pages, and creatives to improve conversions.
- Track and analyze **performance data, customer behavior, and key KPIs** to refine marketing strategies.
**Growth & Retention Strategies**:
- Develop and execute **abandoned cart recovery campaigns**.
- Work with designers and content creators to develop **high-converting ad creatives and landing pages**.
- Leverage AI-powered tools for **dynamic ad optimization and audience segmentation**.
**Qualifications & Requirements**:
- **Shopify Expert**: Proven experience in managing and optimizing Shopify stores.
- **Paid Media Specialist**: Hands-on experience in **Google Ads, Facebook/Instagram Ads, TikTok Ads, and retargeting strategies**.
- **Data-Driven**: Strong analytical skills with experience in **Google Analytics, Meta Business Suite, and Hotjar**.
- **Conversion Rate Optimization (CRO)**: Knowledge of A/B testing, funnel optimization, and behavioral insights.
- **Technical Proficiency**: Experience with Shopify apps, subscription models, and custom liquid coding is a plus.
- **Growth Mindset**: Ability to scale e-commerce brands through creative digital strategies.
Pay: AED10,000.00 - AED15,000.00 per month
**Experience**:
- SEO/SEM: 5 years (required)
- Setting up and optimizing Meta and Google campaigns: 5 years (required)
Expected Start Date: 03/03/2025
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