Marketing Executive

6 months ago


Dubai, United Arab Emirates Al-Futtaim Full time

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

**Overview of the role**

Marketing Executive employee will be responsible for executing effective marketing strategies, assisting with campaign development, and analysing the effectiveness of each campaign to drive program engagement and customer loyalty in our Blue Rewards team at Al Futtaim.

**What you will do**
- Develop and implement innovative marketing strategies to enhance the visibility and appeal of the Blue Rewards program
- Collaborate with cross-functional teams to coordinate brand awareness and marketing efforts
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Manage promotional events to increase brand awareness and market engagement
- Monitor and report on the performance of marketing campaigns, gaining insight and assessing against goals
- Assist in budgeting and monitoring expenses
- Actively manage and grow the brand’s presence on social media platforms including content creation, customer interaction and tracking engagement metrics.

**Required Skills to be successful**
- Strong understanding of traditional and emerging marketing channels
- Excellent communication skills, both written and verbal
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Analytical skills to forecast and identify trends and challenges

**What equips you for the role**
- Bachelor's degree in Marketing, Business Administration, or related field
- 2-3 years of experience in a marketing role, with experience managing social media platforms and campaigns



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