Rmc Brand Manager 1

7 months ago


Dubai, United Arab Emirates JTI - Japan Tobacco International Full time

We’re JTI, Japan Tobacco International and **we believe in freedom**. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our **consumers to choose from**. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe **when they’re free** to be themselves, grow, travel and develop, **amazing things can happen for our business**.

That’s why our employees, from around the world, choose to be a part of JTI.** It is why 83% of employees feel happy working at JTI.** And why we’ve been awarded **Global Top Employer status, nine years running**.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.

**People & Culture Business Partner**

**(ME &Global Shisha)**

**What this position is about - Purpose**:
The role involves closely collaborating with the Marketing Director to set the strategic direction for the Ready Made Cigarettes (RMC) and PLOOM brand portfolio, aligning with consumer dynamics and opportunities. Responsibilities include formulating trade, consumer, channel, and distribution strategies, managing pricing, defining investment and resource allocation, and measuring overall portfolio brand contribution. The incumbent will work closely with various departments to translate strategies into actionable plans and programs to achieve KPIs.

**What will you do - Responsibilities**:

- Guide the implementation of portfolio and brand strategies into detailed marketing plans aligned with business objectives and KPIs. This includes shaping JTI's ASP, Business Reviews, and performing regular brand analysis using Nielsen, PWC reports, JTI Tracker, and market visit data.
- Oversee the development and planning of TTL communication in collaboration with creative agencies, ensuring a consistent message across retail and digital channels, including brand websites.
- Support the development of JTI business across trade channels by leveraging both analog and digital tools to deliver the brand message to retail ambassadors. Develop an optimal channel strategy to enhance brand distribution, visibility, awareness, image, and equity.
- Ensure compliance with local legislation and JTI's operations/marketing standards, coordinating with internal and external stakeholders.
- Oversee the execution of promotional/advertising material creation and placement, including digital and B2B channels. Manage budget planning in ASP and monitor budget throughout the year to ensure commitments are met.
- Create and execute development plans for direct reports, establishing milestones and providing objective feedback in cooperation with the Marketing Manager.

**Who are we looking for - Requirements**:

- BA/BS in Marketing, MBA/Masters is a plus.
- 6-8 years of post-qualification experience, preferably in FMCG or a regulated sector like pharmaceuticals.
- Local knowledge of the region and cultural sensitivity required.
- Fluent in English and Arabic (spoken and written)



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