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Sponsorship & Exhibitions Manager - Middle East

1 month ago

Dubai, United Arab Emirates Informa Connect Full time

Company Description
**Informa PLC is a leading international events, intelligence and scholarly research group.**

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on the London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

The role advertised sits within our new digital events and content business, and is part of the Informa Connect Division. This new digital events platform is uniquely fast paced and engaging, with highly curated virtual events that offer deep insights delivered brilliantly by industry experts, shaping conversations on critical industry topics and issues.

**Informa Connect** is a live events, digital content specialist connecting professionals with knowledge, idea and opportunities.

In a world where the number of information sources and digital channels is proliferating, businesses and professionals come to Informa Connect for relevant, high-quality knowledge and connections that help them learn more and do more.

Through specialist content and connections, delivered via in-person events, virtual events and digital platforms, Informa Connect's brands provide the latest thinking and ways to meet experts, peers and stay connected within a community.

We invest in creating exciting experiences based on high-quality speakers, stimulating content and platforms that enable discussion and networking. Our digital services provide year-round community content and connections and give sponsors and marketers effective ways to reach the right customers. Our brands are continuously developed to ensure they deliver a quantifiable return to audiences, sponsors and speakers.

**Job Description**:
The Sales Manager will immerse themselves in the pop culture space, provide a high level of prospecting, relationship building and account management to deliver unique concepts for existing and prospective MEFCC clients. Key responsibilities will include selling exhibition space, booths, sponsorship, branding and activation opportunities, as well as develop win-win partnerships that help clients achieve their business objectives while supporting the convention.

Key Performance Indicators:

- Achievement of sales revenue targets within timelines
- Achievement of KPI’s as set out by the Portfolio - phone time, f2f meetings, systems
- Exhibitor satisfaction levels and retention via proactive communication
- Timely & accurate reporting of sales results, pipeline and activities
- Rebooked sales revenue

Job accountabilities:
Key Performance Indicators
- Achievement of sales revenue/profit targets (F2F & Digital)
- Successful event management
- Management of event budget
- Number of calls made per day
- Time of call duration
- Number of Proposals out (day/week)
- Salesforce updated and maintained
- Effective co-ordination with Production and Marketing
- Growth of existing portfolio by generating new ideas

key dimensions:
Main Duties & Responsibilities:
Sales
- Drive through the achievement of sales revenue/profit targets for the convention and pop culture related digital products
- Continue to build strong relationships with current and potential clients both pre and post event
- Manage and maintain strong relationships with pop culture retailers, distributors, agents and other channel partners to ensure the achievement of revenue targets for each event
- Manage and maintain existing policies and procedures for the team
- Work proactively as a team member sharing ideas and contributing to the overall growth of the convention

Event Management
- Set up a sound and workable project plan for MEFCC with clearly defined timelines
- Plan, prepare and monitor annual budgets for the event with strict adherence to revenue and cost ensuring achievement of profit
- Work closely with the Show Director to develop and optimise the convention floorplan and features
- Liaise with the Sales Administrator and Operations Manager to ensure that all logístical and operational aspects of the event and sponsorship elements are met
- Ensure collection of payments by regular communication and coordination with the Accounts department

General
- Continually monitor and research the market
- Identify and attend competitive events where appropriate
- Database clean and build
- Campaign Management in Salesforce
- Completion of weekly sales reports and daily updates of the event pipelines
- Perform any other duties commensurate with the grade and level of responsibility

**Qualifications**:
Background Knowledge, Skills & Experience:

- Essential_
- Previous experience with a demonstrated successful sales record of high value sales activity in conferences, exhibitions or digital sales.
- Full understanding of event sales cy