Content Marketing Executive

2 weeks ago


Dubai, United Arab Emirates Informa Markets Full time

Company Description
**Informa PLC is a leading international events, intelligence and scholarly research group.**

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

**Job Description**:
The role will be instrumental in building Omnia Health Insight’s brand identity through the creation and dissemination of multimedia content online and promoting Omnia Health Magazine’s presence online and onsite at events throughout the year. This mainly involves executing content strategies alongside the Content Marketing Manager, generating and monitoring traffic and collaborating with various internal teams to execute targeted content marketing campaigns.

**Job Summary/Responsibilities**

**CAMPAIGN MANAGEMENT**
- Work with the Content Marketing Manager and editorial teams to action marketing campaigns to meet strategic objectives
- Effectively prioritise multiple projects in a deadline driven remote environment
- Work with internal teams to deliver campaigns in line with marketing plans to hit agreed KPIs
- Work across both organic and paid marketing channels to ensure the content gets found by the right audience

**ANALYSIS & INSIGHT**
- Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights
- Analyse and report on trends over time and use these insights to build more effective campaigns
- Use recommended campaign and web analytics dashboards to monitor performance daily
- Ensure continuous testing and metrics-driven decision making across the mix

**MARKETING EXECUTION**
- Good knowledge of SEO best practice, implementing strategies and working alongside editorial to improve organic traffic to our site
- Ownership of execution, monitoring, testing and optimisation of monthly and bi-weekly newsletters
- Ownership of active social media accounts, maintaining channels in line with market expectations, monitoring and testing engagement, and maximising conversion
- Ownership of data governance, regularly updating the Omnia Health database with leads generated from content marketing campaigns

**Qualifications**:
**Qualities & skills required for the role**
- Understanding and experience of digital (PPC, SEO, online advertising) and direct marketing
- Database development and growth including segmentation / advanced targeting
- Analytical and questioning mindset
- Deadline and target driven
- Excellent verbal and written communication skills
- Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel
- Experience of using marketing automation technology (preferably Eloqua)
- Experience of working with CMS platforms (but coding knowledge not required)
- Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc.
- Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
- Formal business/marketing higher education qualification
- Project management skills and attention to detail
- Adaptable, versatile, independent, creative, organised



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