Uae Country Manager

3 weeks ago

Abu Dhabi, United Arab Emirates Twinkl Full time

**Pay Rate**: $17 USD per hour

**Hours**: 37.5 hours per week

**Contract**: 12 month contract with an extension highly likely - Self-employed contractor. Responsible for own taxes.

**Line Manager**:Neil Cleverley

**Recruiter**: Frazer Scott

**First things first What is Twinkl? What is Twinkl’s mission?**

Twinkl is here to “help those who teach.” It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.

Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million resources, and new content is added every day. Don’t see what you need? Just ask We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.

We support educators and children across Asia and around the world, and we’re committed to transforming lives through education.

**Whoever you are, whatever you teach, Twinkl is here for you**

**The Role**:
Do you have Primary teaching experience in the UAE and a vision for supporting teaching and learning across the country? We’re looking for an ambitious and proactive person to join the entrepreneurial teams which comprise Twinkl’s core customer segments. You will be responsible for supporting the ongoing development and growth of our UAE community.

You'll be joining the UAE-based Twinkl team with additional support from leaders at Twinkl HQ in the U.K. You’ll need to take a rapid iterative approach, employing different marketing and business development techniques to get the message out to the Education community.

You'll be a key player within the UAE team, making connections between our Primary product and the International and domestic Primary teaching community, and responsible for user growth within the customer segment in the UAE.

You will be commercially-minded and comfortable making decisions on where to pursue opportunities and showcase our product. You will be responsible for weekly growth reporting in line with business expectations. This is a very varied role that involves both proactive strategic planning and reactive work as you pivot and respond to the demands of your growing market.

**A typical week could involve any of the following**:

- Show tenacity and drive when going above and beyond to reach new customers and build your segment.
- Sales and marketing to spread the word to new customers who we can help and support.
- Manage social media activity for your segment to make sure the right messages reach our customers at the right time.
- Digital optimization to look at the overall user experience of the Primary area of the Twinkl.ae website and work with the Segment Manager, Product Owner, Production, and web and design teams to continuously improve the UX for your specific segment.
- Business management and strategy to put plans in place to help achieve ambitious growth targets for your segment. Work with professionals across the business to understand what’s working and how we can improve.

**You will work with**:

- International Managers
- Country Managers
- Content Creation Team

**Requirements**:
**To succeed in the role, you will have one or a combination of the following**:

- Thorough knowledge of the UAE Education market, and of our customers.
- Experience within an International School UAE education setting
- A strong entrepreneurial mindset and a propensity for action.
- Sound decision-making skills and diligence in seizing new opportunities.
- Understands what good prioritisation is, and values output and results.
- Commercially astute and a strategic thinker who is comfortable taking calculated risks and being accountable for successes and failures.
- Ability to communicate a shared vision and motivate individuals and a team.
- Methodical, highly organised, accurate and execution focused
- Up-to-date tech skills and social media savviness.
- Fluency or working knowledge of Arabic and English

**Key Performance Indicators**:

- Build a thriving social media community for Primary educators, and hit specific growth and engagement targets for that community each month.
- Increase revenue and hit specific growth targets.
- Increase new customers and hit specific growth targets.

**Benefits**

**Benefits**:
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here are some of the things that make Twinkl a great place to work:

- A friendly, welcoming, and supportive culture. We believe work should be fun, and we always put people before the process.
- Flexible work-from-home positions.
- Diversity, inclusion, and belonging. Our Employee Network Program includes working groups for, People of Colour, Disabilities (visible and invisible), Women in Tech, and Working Parents.
- Co

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