Content Development Strategist

4 weeks ago


Dubai, United Arab Emirates Star Software Technology DMCC Full time

The Content Development Strategist will work collaboratively with cross-functional teams to create compelling and impactful content, ideally curated for our clients.

**Key Responsibilities**:

- Develop and implement content strategies aligned with overall business objectives and marketing goals.
- Conduct thorough content audits, market research, and competitor analysis to identify opportunities and trends.
- Define and understand target audience personas to tailor content to specific demographics, interests, and behaviors.
- Create content calendars outlining the production and distribution schedule for various channels and platforms.
- Coordinate with internal teams to ensure alignment between content releases and overall marketing campaigns.
- Work closely with marketing, design, product, and other teams to gather insights and ensure content is consistent with brand messaging and positioning.
- Send valuable insights to clients in the form of presentations, aligned according to their marketing goals.
- Create high-quality, engaging, and relevant content across different formats, including blog posts, social media content, videos, and more.
- Use data and analytics to optimize content strategies and improve overall effectiveness.
- Stay up-to-date with industry trends, content marketing best practices, and emerging technologies to ensure the company remains at the forefront of content development.

**Qualifications**:

- At least 4+ years of experience in content strategy execution and development.
- Strong understanding of digital marketing, SEO, and social media.
- Excellent written and verbal communication skills.
- Proficiency in content management systems (CMS) and analytics tools.
- Advance level of proficiency in building top-notch presentations/ppts.
- Creative thinking and problem-solving skills.
- Demonstrable experience in publishing content and creating presentations.

**Salary: AED6000 to AED8000**

**Salary**: AED6,000.00 - AED8,000.00 per month

**Experience**:

- content strategy execution and development: 4 years (required)
- digital marketing and SEO: 4 years (required)
- CMS and analytics tools: 4 years (required)


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