Chief Marketing Officer

2 weeks ago

Abu Dhabi, United Arab Emirates Talent Pal Full time

Overview:
To build and lead the entire Marketing organization and function at Core42, and to lead the team, strategy, planning, implementation, monitoring and optimization of everything related to brand, communications, portfolio and product marketing.

The CMO is a key leadership role in the organization, responsible for driving accelerated business growth and results through innovative marketing across the full spectrum, leading the company’s overall marketing and brand strategy and aligning it to market and customer needs, while constantly being at the forefront of innovation by deploying and leveraging the latest marketing trends including relevant platforms and technological advancement.

Core42 is the UAE-based national-scale enabler for cloud and generative AI, combining G42’s expertise across multiple technology domains into a common platform for Enterprise AI. Building on a comprehensive set of capabilities across cloud infrastructure and services, data and AI, high-performance computing, and digital services, our mission is to empower organizations, industries, and nations through the transformative power of AI.

**Responsibilities**:
Reporting directly to the EVP & Chief Commercial Officer, you will play a pivotal role in driving the marketing and communications strategy, ensuring business growth, brand building, and providing strategic support to the Executive Leadership Team (ELT). Your responsibilities will encompass the following areas:
In this strategic role, you will not only shape the marketing landscape but also contribute significantly to Core42's overall business success. Your leadership will empower the marketing team to be the bridge between marketing, product management, sales, and customer success, ensuring a cohesive approach towards achieving business objectives. Building and nurturing the brand culture internally and fostering strategic partnerships externally will be instrumental in driving Core42's growth and impact in the market.

**Strategic Direction and Business Growth**:

- Lead the development and execution of the Core42 overall marketing strategy, anchored around a shared purpose for brand equity building, accelerated business and revenue growth, customer focused engagement, and demand generation.
- Contribute to the development of the overall business plan, offering strategy, and go-to-market (GTM) strategy, ensuring alignment and synergy between marketing and broader organizational goals.
- Set the strategic direction for marketing and communications objectives, leveraging deep functional and business expertise to deliver on business priorities through targeting campaigns, brand building, storytelling, and customer experience design.

**Brand Building,**
**and Communications**:

- Oversee the implementation of the Core42 Marketing strategy across various areas, with a strong focus on positioning the brand in the local and global arena.
- Develop and execute integrated marketing campaigns that focuses on customers and partners success and create brand enthusiasts.
- Embody the brand internally and externally, ensuring consistency and resonance in messaging and visual identity.
- Develop comprehensive media planning strategies, including mainline, direct, and digital marketing, to effectively reach target audiences and maximize profitability.
- Lead the planning and execution of marketing campaigns that align with Core42's strategic goals, utilizing both traditional and digital marketing tactics.
- Strategically plan and oversee the execution of events, to enhance brand visibility, engagement, and profitability.
- Develop and implement CSR initiatives that align with Core42's values and contribute to positive social impact, enhancing the organization's reputation.
- Establish a robust crisis management framework and lead the organization's response during challenging times, ensuring brand integrity and trust are maintained.
- Position Core42 as an industry thought leader by developing and promoting insightful content and industry expertise.

**Customer-Centric Approach and Loyalty**:

- Champion a 'Customer-Centric' mindset across all Core42 business units, contributing to the creation of value and ensuring customer focus.
- Drive customer acquisition, retention, and brand loyalty through effective sales enablement and customer success strategies.

**Product and Portfolio Marketing**:

- Develop product and portfolio marketing strategies, providing dedicated support and guidance to product management teams.
- Collaborate to create marketing materials and define the best marketing strategies for product launch and success.
- Build the connection between the portfolio, products and solutions and the brand to ensure a cohesive and self-fulfilling brand exposure.
- Build a world-class product and portfolio marketing team that serves as a bridge between our product/engineering teams, and our sales and customer success teams, and leads driving product and portfolio strateg

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