Digital Marketing Manager
7 months ago
**BOUT THIS ROLE**
**RESPONSIBILITIES**
Develop and implement a cohesive digital marketing plan to increase brand awareness and market share.
Manage the creation of relevant and engaging digital content for all channels, including websites, and social media platforms.
Oversee the company's social media profiles and presence, including Instagram, Facebook, Tiktok and Twitter, and additional channels that may be relevant.
Monitor and analyze the effectiveness of marketing content and campaigns, using key performance indicators (KPIs) and metrics such as website traffic, conversion rates, and return on investment (ROI).
Collaborate with internal teams, such as product development and sales, to align digital marketing strategies with business goals.
Manage and optimize online advertising campaigns, including pay-per-click (PPC), display advertising, and retargeting efforts.
Conduct market research to identify digital marketing trends and insights within the technology sector.
Collaborate with external agencies and vendors as needed to implement digital marketing initiatives.
Develop and manage the digital marketing budget, ensuring effective allocation of resources.
**QUALIFICATIONS & EXPERIENCE**
Bachelor’s degree in Marketing, or a related field.
Proven experience as a Digital Marketing Manager, preferably within marketing agancy.
Strong understanding of current online marketing concepts, strategy, and best practices.
Proficiency in marketing automation technology and digital marketing tools/platforms.
Excellent analytical skills and the ability to mine data to inform decisions.
Strong project management skills, with the ability to lead and manage multiple projects simultaneously.
Excellent communication and collaboration abilities.
Creative thinker with a customer-centric approach to marketing.
**Fluent Arabic - fluent english.**
**PREFERRED SKILLS**
Proven working experience in digital marketing, particularly within the technology industry.
**Media buyer**: Experience of working with Meta, TikTok, Snap & Google advertisement tools & dashboards.
Experience with CRM software and digital analytics tools (e.g., Google Analytics).
Familiarity with graphic design software (e.g., Adobe Creative Suite).
Understanding of the technology industry and its trends.
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Excellent communication and interpersonal skills.
**Job Types**: Full-time, Part-time
**Language**:
- arabic (preferred)
- english (required)
License/Certification:
- Residence visa (preferred)
Ability to Commute:
- Dubai (preferred)
Ability to Relocate:
- Dubai: Relocate before starting work (preferred)
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