Marketing Communications Consultant

4 days ago


Dubai, United Arab Emirates Caterpillar Full time

**Career Area**:
Marketing

**Your Work Shapes the World at Caterpillar Inc.**

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

**Role Summary**

We are looking for a talented Marketing Communication Consultant to develop and implement strategic communication plans to promote products and services within the assigned segment.

**What you will do**

**1)**) **Develop and execute the Marketing and Communication Plan for Africa, Middle East and Eastern Europe region**including specific objectives across different channels, and segments like general construction, road construction, quarry & aggregates.
- Regionalize global assets for the market and roll campaigns through both cat-owned channels and the dealer channels
- Lead NPI launch strategy in the region
- Coordinate marketing activities with Marcom Managers from the AMEE Region dealerships
- Follow-up on sales leads conclusion with the Sales team and AMEE Dealers
- Promote dealer best practices in the region
- Develop our Lead Generation Campaigns Plan for the region in collaboration with our Digital Marketing team
- Define and coordinate multi-channel campaigns across the prospect and customer lifecycle
- Maximize sales lead collection from all potential Marketing sources
- Measure and report performance of marketing campaigns

**2) Campaign and Commercial Program Management**
- Lead the commercial programs and set up the strategy
- Develop and identify the offering with the support of the AMEE Sales Team
- Tailor and roll out campaigns / commercial programs with dealer support
- Must have the ability to lead, influence and motivate a team of marcoms leads from the dealerships.
- Coordinate with Sales and Marcom Managers from the AMEE Region dealerships
- Lead the execution of marketing programs from start to finish
- Responsible for budget management and control
- Support our AMEE Dealer network for Marketing campaigns and strategies
- Define disruptive marketing communication strategy for product / technology / services promotion via physical & virtual customer experience including major tradeshows.
- Working in partnership with internals and creative agencies to develop creative briefs for advertising including print, digital, and video assets
- Analyze industry trends and the competitive environment
- Lead large regional projects and work with stakeholders across Business Units

**Skills You Will Have**
- Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
- Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyse situations and reach productive decisions based on informed judgment.
- Negotiating: Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner.
- Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
- Project Management: Knowledge of effective project management strategies and tactics; ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources to achieve project objectives.
- Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.

**What You Must Have**
- Bachelor’s degree from an accredited college or university, preferably in Marketing, Communication or Business.
- At least 8 years progressively responsible experience in Marcom / Commercial
- Demonstrated proficiency in multiple projects management
- Strong Business Acumen to measure ROI
- Metrics-driven marketing mind
- Must have strong writing and presentation skills and examples of successful communication strategies and results.
- Excellent interpersonal and communication skills are required to deal with issues crossing boundaries or persuade others inside or outside the organization to take action.
- Must be able to maintain confidentiality.
- Fluent in English

**What Will Put You Ahead**
- Experience in Sales, Digital Marketing preferably in B2B
- Experience working with dealers for marketing initiatives execution and deal



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