Brand Executive
6 months ago
**Position**: Brand Executive
**Experience**: Min. 1-3 years
**Key Responsibilities**:
**Marketing / Content Calendar Management**:
- Implementing the annual brand marketing plan, within agreed time scale and budgets by independently managing the activities as per brand calendar
- Plan and maintain an editorial monthly calendar to ensure timely delivery of content across all platforms
**Content Creation and Curation**:
- Drive creative excellence for all marketing content pegs (product shoot / videos, new range launch, in-store / social media communication etc.)
- Curate user-generated content and collaborate with influencers to amplify brand messaging
**Social Media Management**:
- Create content & implement, manage campaigns across leading social media platforms like Meta, Snapchat, TikTok, Twitter and YouTube to the right target audience
- Create and send Mailchimp / Mailerlite and Whats App campaigns to customer database & new prospects
- Assist the Marketing manager in implementing the media plan across global regions, along with ensuring cost and exposure alignment
**Competition Benchmarking**:
- Monthly competitive review on industry peers for best practices
**Website & Marketplaces**
- Manage & refresh the content periodically for brand website to drive high user engagement
- Constantly upgrading website content for SEO optimization and enhanced SERP rankings
- Managing blogs as per content calendar on monthly basis
- Managing brand stores and product listing pages on Amazon, Noon etc.
**Retail**
- Ensure rollout of marketing campaigns & collaterals at the store
- Arranging and coordinating for all the artworks for branding updates in-store
- Co-ordinate with distributors & partners for marketing collaterals / campaigns
**Reporting**
- Weekly reporting on campaign performance, web analysis and key points
- Organize and report LPO and marketing budget
**Collaboration and Cross-Functional Support**:
- Manage and oversee the agency deliverables, KPIs and ensure they are fully briefed on campaigns
- Coordinate with internal stakeholders to align content with marketing campaigns, product launches, and seasonal promotions.
- Work closely with designers and developers to create multimedia content and enhance user experience
**Qualifications**:
- Bachelor degree in marketing, business, digital
- Passionate about digital and marketing
- Proficiency in social media management tools
- Digital retouching and image editing a plus
- Excellent writing, editing, and communication skills, with a keen eye for detail.
- In-depth knowledge of content marketing principles. Know-how of SEO techniques, and digital analytics tools will be an added advantage
- Self-driven, eager to learn, positive attitude
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
- Creative thinker with a passion for wellness and a strong understanding of consumer behavior
Pay: AED4,000.00 - AED5,000.00 per month
Application Question(s):
- Whats is your notice period?
- What is your current CTC?
- How many years of experience do you have in Brand Marketing ?
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